You may not realize it, but you were given a gift that you need to be sharing with the world. The experiences you’ve accumulated throughout your life can turn into a potential business. You have knowledge that other people need, and they’re willing to pay for it. That’s what this episode is all about.

Travis Rosser, author of You Inc., is the cofounder of Kajabi, which is an online knowledge platform that’s helped more than 10,000 people launch their own small businesses. To this day, these knowledge entrepreneurs have generated more than $600 million dollars in sales. Knowledge capital is a new reality that offers amazing opportunities for success, and in this episode, Travis brings together all of the insights and lessons and strategies that can help launch you into an exciting opportunity of turning what you know into a business.

If you’re tired of working in a traditional job or a business environment and you want to become your own boss, by the end of this episode, you’ll know what’s inside your brain that’s a special gift and your best business asset, and how you can share that gift to not only change your life but the lives of everyone that you reach.

Travis Rosser: As a kid, I actually stuttered my entire childhood until I was eighteen. I think the first story I would start with was being in that situation where I couldn’t talk. I wanted to talk, I didn’t know how, or if ever, I was going to stop stuttering.

So, during that childhood, I became very internal. I just thought a lot.

I was very creative—I was always outside on our farm with my dog and just thinking and inventing.

As I look back on that now, that was very formative of how I work, how I believe, how I think. It’s like I’m stuck in a situation and I know it’s never going to change. I remember back then, I was just quiet, I just waited. It was like I was waiting for god or the universe to be like, “Here’s what you should do, Travis, here’s what you should do.”

In the book, I talk about that a lot.

I talk about times in my life, times at customer’s lives where they weren’t sure what to do or they have this thing, they have this feeling, and they didn’t know how they were going to get there.

“Sometimes the best thing you can do is just be still and know that it’s going to work out.”

Know that you’re going to overcome this, and know that you’re going to finish this, because that’s the one thing that you have control over—how you feel about whatever situation.

Back then, I didn’t know that. That’s the crazy thing.

Whenever I’m stuck and I know something’s hard and difficult but I know I have to do it, I know that eventually I will get through it. I just always have, even if I completely fail.

That’s what this book is about, is looking at all parts of your life. The good, the bad, your talents, your passions. Really it’s like, what if things happen to you for a reason? They happen to you on purpose, and then you realize that actually gives your life purpose when you accept that.

Knowledge Capital

Charlie Hoehn: You say that you are the hero of your story, but even before that, you talk about the story of knowledge capital. Break this down for me.

Travis Rosser: It’s important for the people reading this book to start thinking about their story and realizing: What have I been through? What have I overcome? What am I really good at? What do I love?

You’ll get to this next phase and realize that what you know and what you’re good at is an asset. It’s capital.

We live in a world now where everybody’s worried about 401(k)s or retirement. But the reality is, most retired people have amazing knowledge. They know things, they know how to do things, they know how to solve things. They don’t know technology as well, but there’s a way they could share that, and that’s really about recognizing, like, the knowledge capital that you have.

Then the other thing is the concept of the hero’s journey. A lot of us in business, we know that story, we’ve seen it, we’ve heard it explained a million times, but do we live it? Do we actually live that in our life?

“Some people do the thing that I hate: “fake it till you make it.” But then when you make it, you’re fake.”

I’m around a lot of successful people, a lot of millionaires, a lot of people have killed it, and I do not like them all. There’s a lot of them that are just assholes. I don’t know how to explain it.

I always say, see it and be it until you achieve it.

Just see it first. That’s step one of the hero’s journey is, “Oh crap, I got to go do this thing!” There’s call, there’s a feeling. I can look back on my life, and I didn’t realize every time I was called. Sometimes I moved, sometimes I didn’t move.

This concept of taking what you know and sharing it—you’re going to have to meet people along the way, they’re going to help you, and you’re not even going to realize how much that’s going to change your life. But just like in the hero’s journey in Lord of the Rings, Frodo comes home. You’re going to come back home with this experience, and you’re going to help others and your family and other people.

There are stories in here of people that have shared their story and saved people’s lives. There’s this guy, Keith, who’s in the book, and he is an expert in starting a landscaping business.

He shares YouTube videos all the time about starting his business, how you can start a business, doing landscaping. He just talks. Someone found him on YouTube late at night—the guy was having a rough couple of days, ready to kill himself. Here’s Keith on YouTube, and all of a sudden, [the guy] saw that spark of hope, like, “What if I did this? What if I got up and changed my life?”

There are a lot of stories like that. It’s crazy. It gives me goosebumps thinking about it, because I remember those stories in those moments and not realizing one day I would write a book about it.

Here’s the thought about the hero’s journey: if you truly listen to the voice and you truly go forward, you can’t get it wrong. Even if you fail 10 times, somehow we have to overcome that. Because I have the same fear. Like, “What if I screwed up?” I get stuck in this perfection game, when that person out there just needs me to show up.

Hearing the Call

Charlie Hoehn: How do you know when you’ve heard the call? What are the flags going off?

Travis Rosser: Sure. This is important because we all have voices in our head, whether we like to admit it or not, and a lot of us have a lot of negative voices. There’s so many good books out there about digging in and moving beyond the voices. So, number one thing, a negative voice is not the voice that you’re going to need to listen to.

I have the worst self-talks sometimes.

Like, “You can’t write, you flunked out of college, how could you write a book?” That’s not the voice you’re listening to. The voice you’re listening to is, “You should go do this, what if you did this? Somebody should do something about this.”

You know, then it comes up again and again, or you have those moments where you get those goosebumps and you’re like, “Woah, that was weird, we were just talking about this.”

Steve Jobs used to always say the thing about the dots and the dots connecting is, the dots are happening right now, whether we know it or not. There’s clues in life.

Number one is this feeling that you feel.

Number two, I always feel is when someone seems familiar, it’s because you were supposed to meet them. I just recently got married a couple of years ago, and when I met her, I wasn’t even going to date her. I just met her in business and she was familiar to me.

Those are the kind of voices you have to listen to. It’s not a negative voice, it’s not ego, it’s not like, “I want to get rich, I want to do this.”

It’s “I should do this,” or “I’m so scared to do this.” If you’re really scared of it, it’s probably time to go.

Listening to Fear

Charlie Hoehn: Can you think of a time where you heard, “I’m so scared to do this”, and you did not do it?

Travis Rosser: That’s a good question. When I was younger, probably all the time. I mean, in the book, I talk about flunking out of college. I went to Fresno State and got in a fraternity and drank all the time and had all those normal feelings of what I need to do to get success, and so I flunked out of college eventually.

My journey still led me through college and I still graduated but those were examples. Starting Kajabi was so difficult that I wanted to give up many times. I mean, I learned about anxiety back then. I thought I was having a heart attack but actually, [with] too much anxiety, you get the exact same symptoms. I didn’t know that.

That’s those moments where I’m like, “Holy crap, I have to jump off this cliff, I have to at this point.” Same thing with this book.

“I’m scared out of my mind to launch this book.”

I love it, the story’s powerful, I know it’s the start of a movement, but I’m still scared. I’m still like, “Oh shit.”

I just recently sold my ownership in Kajabi, and towards the end, I knew I needed to go. I did try to ignore me moving on, and depression started setting in; avoiding things starts setting in. So, you can try to ignore the true voice that’s coming, whether it’s coming from God or whatever.

Unfortunately, when you do that, your life goes another direction.

Finding a Niche

Charlie Hoehn: I’ve struggled in figuring out how to make enough of a niche. What is your process? How do you recommend you get started there?

Travis Rosser: Yeah, first, let’s start with that discovering your knowledge niche, and this concept of trying to figure out what could you share. Because the whole book is about discovering the business that’s inside of you. I mean, we’ve been talking a lot of spiritual stuff and self-help stuff and growth, but the reality is, if you treated your life like a business, how would you treat it?

There’s finances, there’s fitness, there’s a lot of things, but what you don’t realize is what you’ve been through—what you’re good at—can become a business.

So, the book takes you through the process of discovering these things. You were just saying you have a couple, but people that are listening to this, I have these things I call the four Ps.

“The first [P] is professional knowledge, and that’s what we’re doing right now.”

I mean, you know how to interview on podcast. That’s a great gift. I know how to design software and apparently, I’ve written a book, so I know how to do that now. There’s a lot of things we know professionally, and we’re geared towards that. We’re geared towards going to school, finding the career, having a resume, a LinkedIn account. That’s number one; we all think that’s where knowledge is.

The first challenge I will say is: it’s not always the obvious thing. One of the guys in the book, Joe, who is from Huntington Beach right here in Orange County, was really good at Excel. And he was at a company where he did analytics and could make these excel spreadsheets with all these graphs and formulas and functions. Everybody in his company would ask him, “How did you do that? Can you do that for me?”

Not realizing it, he started blogging about it, having files that could be downloaded, and pretty soon, he did email capture and then eventually sold a course on how to do it. Now he makes six figures and he does not work in an office anymore.

That’s obviously the dream for a lot of us that are trying to start a business or self-help. But the reality is, you’re taking for granted what you’re good at.

You need to think about, “When I’m at work, what makes me feel really good?” That’s a good way to find it. “What am I always asked to do, what do I finish quickly, what should someone fix in this business?”

That’s another thing. “I wish this company did that.” Those are knowledge niches, having that information and turning it into steps of how to do it, and how to succeed; that’s knowledge.

So that’s the first one, and the easiest one, I think.

The next [P] is passion. Passion is also simple. It’s the stuff we love to do, like golf and surfing and flying drones. I always use this example because I have drones and I love them. They’re so amazing. (In fact, if I were in my 20s, I would probably build a business around drones, whether it was security or surveying properties or who knows.)

Let’s say you’re good at doing drones. You could actually create a course on everything I just shared, like “How to start a business with drones.” There’s all that knowledge you could package into something and turn your hobby into your business.

The amazing thing is, you meet people that do this who are now doing work—doing something they love that they would have done for free—and now they’re making a living and sometimes making a killing off of this. The book goes through all that and helps you discover what your passion might be (that you didn’t realize was your passion!).

I know people are like, “Well I’m not an expert, how can I be an expert? I just know how to play golf, I just know how to do this thing.”

“But no matter where you are in your life, you’re an expert to somebody.”

My 15-year-old, he’ll kill it at Fortnite, and then my younger son will be like, “Kyle, how did you get there? How did you do that?” Then Kyle shows them. And that’s what it’s about. That makes you an expert, when you are a couple of steps ahead of someone on whatever it might be.

Pain and Problems

Travis Rosser: A lot of us think stuff just happens to us. But if we realize, like I said earlier, it happens to us for a reason and has a purpose, then we find purpose in our lives. I have seen this over and over again, whether it’s getting out of debt or overcoming a divorce, or there’s a guy that throws his back out when he’s twenty-two doing CrossFit, and he’s going to have to have surgery but then he figures out all these range-in-motion techniques, and he basically heals himself. And now he helps other people, all from a back pain that could have become completely debilitating. This is an example of how bad stuff can be really good when you use it to help someone else.

Charlie Hoehn: Oh yeah, because a lot of people have those pains and those problems, and for some of them, it is a figurative bleeding neck problem that they’re desperate to find a solution to. And those are the people who are most eager to learn from you.

Travis Rosser: I know, people get obsessed, they get on YouTube, they figure this out and all of a sudden, their angle’s different. It’s like, “You could turn that into a business and it’s going to help hundreds of people, thousands of people.”

Charlie Hoehn: So what would you say to someone thinking about an idea like this for years, what would you tell them?

Travis Rosser: I would say think of it like: if you’ve been through that situation, if you have that feeling, you need to go share this thing. Think of if you went back to yourself. (Because I’m assuming [the listener] might have gone through that situation. Typically, that’s what happens.) What advice would have given yourself back then when you knew nothing? And get on the internet! In fact, the book ends with that; how to get started and start sharing.

Share it through YouTube, share it through Instagram, Facebook, keep it really simple. Maybe pick only one or two of those platforms and talk about those things, start connecting with people, start helping people. Because you’ll realize, number one, you’re going to help other people and there’s nothing more powerful in this world than helping another person and relieving that burden. Like you talked about people that have called in and said, “I was going to kill myself and then I heard this,” and you inspired them.

“That ultimately is the reason why we do this. It’s to share.”

Once we share with someone else and we show empathy and that we’ve been there, we are the guide in that hero’s journey. And that’s the thing; a hero’s journey is dark and is scary and you want to turn around and you want to stop. You almost have an obligation to go do that thing because it’s on your heart first of all. I don’t know what people believe they’re listening to—god, universe, whatever—it’s on your heart for a reason. It’s there so you could hear it for a reason.

So you need to do something about it. I talk about it in [this book], there’s a guy named Garret J. White that created this program called Wakeup Warrior. And in 2015, I got divorced, my life fell apart, and Garret was on Kajabi and I’d seen his stuff—he has this great program for men, just rebuilding your life, connecting with God and just family. I couldn’t stop watching this stuff and pretty soon, I’m at one of his boot camps and I’m literally going through his program because he put it on Kajabi.

That was one of those moments where I was like, “Holy crap. I made this software app because I knew it was a great idea and it will help people. Then Garret White went through this divorce and all this shit, and then created this program, and he’s helping people. And then I find it on my own platform!” And then it completely changed my life. I mean, that was a turning point in my life just three years ago.

I turned my whole life around.

I mean, you know, it was all because Garret shared his pain and he was brutally honest about it. He just put it out there. I mean, it sucks because it’s scary and people are going to criticize you and you’re going to put yourself out there, but the alternative is having that in your mind, knowing you should do something about it.

And that sucks because then, it manifests into other things. So, no pressure.

Find Your Audience

Charlie Hoehn: How do you narrow down your audience?

Travis Rosser: Oh yeah. I mean, once we started realizing how powerful the concept of selling your knowledge online was, I mean, I wanted to shout it from the rooftops. There are some interviews that I did way back in the day, and I remember always telling people that when Kenny and I built Kajabi, we had this idea that everybody was good at something or they knew someone who is good at something—and what if they could share it? And so I wanted everybody to do it. And then I realized most people just don’t hear it. They don’t realize they could do it.

And all the time I would waste my energy on people, or people would say, “Oh yeah, let’s meet up and I will help you,” and one of the things that I actually learned from Garett in Wake Up Warriors is [that] you can’t be people’s saviors. You can only lead them. As soon as you try to save someone, they are going to put you on the cross, and you’re dead.

“And that is just not going to help as many people.”

I mean, that is what eventually led to the book—when I was at Kajabi, I would be in meetings with my team and I would be like, “We have to tell more people. We have to. This is like a movement that people can wake up and realize that there is something powerful inside of them and if they share it, it is going to change their lives. And we are going to get it out there.” And that’s why I eventually went with the book format; because I want to build and hand this to someone like my dad who is in his seventies.

My dad was, like I said, a farmer and a varsity baseball coach for 35 years. So, he has all this knowledge and he’s always asking me, “Well Travis, how can I share this?”

So I’m like, “Dad someday I will write a book and you can read that and do it.” But really you just have to continue to spread the message because eventually the right people…there is all kinds of parables about that. You know, when the student’s ready, the teacher will show up, and all of that stuff. Just keep sharing. Keep shouting from the rooftops and even if one out of ten hears it and changes their lives, that was worth it.

Entrepreneurs and Burnout

Charlie Hoehn: I read about Elon Musk being burned out basically and I knew somebody at Tesla who told me this years ago, that the whole team was just burning the candle at both ends. Something’s got to give at some point and so when I read that I was like, “Man this is such a common scenario for entrepreneurs.”

Travis Rosser: Well, I think even though he has some crazy reasons why he’s doing what he’s doing, that is important for us. I mean there are a lot of great books on finding your why, and when you take what you know, and you share it with someone else and you help them, your why becomes pretty powerful. A lot of the people I interviewed—because what I did for about two years was interviewing all the people that made it past a thousand dollars, the Kajabi heroes. And I would hear their stories and I would hear them come to that realization. Like, “I did [it] first for this reason but then I realized it was this.”

“A lot of times they were doing it because they just had a crazy passion about it or they knew people needed it.”

And the people that would do it to help other people first didn’t get burnt out as much as people that are like, “I’ve got to make this money. I’ve got to do this.” Because then, you make different decisions. You are pressuring too much, you are not being authentic. But if you come with the concept of—just like Joe the Excel guy, he’s just like—“Hey this is kind of cool, check this out. What do you guys think?” Try that approach. I mean, as you read my book, you are going to get all kinds of crazy ideas and the book does end with some good like, “Here’s what you should do, here is how you should get started.”

But it doesn’t take much to get started. I mean it is just a little bit of social media, maybe even just a business card that you hand out to people, and you go meet them in person. One of the stories is Tamzen, who was an attorney and a stay-at-home mom, and her first time she started doing work at home was through Skype giving legal advice. That was her first sharing her knowledge. She hadn’t found Kajabi yet.

She found other moms that needed legal advice and she’d get on Skype with them.

So maybe there is a way for you to take your knowledge and just leverage it with a couple of people you know and create a side business. I mean, it is very possible. It doesn’t have to be huge.

Taking Flight

Charlie Hoehn: Yeah, so let’s touch on part three. You talk about determining your product and then taking flight. What is the brief version of this?

Travis Rosser: Okay, so, another P. (I don’t know why I get so stuck on P’s. I go to Rick Warren’s Saddleback Church, so maybe it is purpose driven. The P’s are stuck in my head, I have no idea.) But here is the next thing you need to do: okay, you have determined that I am going to teach about drones. There are three key things you need to look at. The first thing is, are there people out there that are interested in this? Do other people care about drones?

And most of you know this already because you are already Googling it; you are already watching YouTube videos on it or maybe you are in a Facebook group or maybe you get magazines on this concept. There are a lot of old school examples in here of how to find out what people are interested in, and one of them is: if there is a magazine around your topic then there is usually a market.

So, find a tribe of people that are interested in whatever it is. I have met some people that have the most random things they’re sharing, like cosmic dog health or something.

Like dogs knowing what their astrological signs are or whatever, and they actually probably did find some people that were interested in that…but make sure people are interested, that is step one. The next thing is, could you build a product around this? Could you create something that helped them? You know Joe with excel, obviously he just had these files. He didn’t even realize those files had enough value to become a course, but could you create a checklist?

Could you create two videos that help someone figure this out?

There is another guy, Jordan, in the book, that teaches you how to do hard rock music mixing to produce records, and he specializes in drums for hard rock. So he used to give away the drum samples and that was his first digital thing he would share. It might be that simple. Could you make a product that that group of people would pay for? And then the last key to make sure that you’re ready to build this knowledge product is: would they pay you?

“Can you make a profit from this?”

Because the first two, if people find out and they write, “Ain’t nobody going to pay you for that,” and at the same time most people undervalue their knowledge like, “Why would I pay $2,000 for that? Why would I pay $10,000? Why would I pay $1 million?” I am actually sitting here in my office, I have a space that we work in. So it’s like all of these other companies and there is a college right across the hall from us.

People go sign up for that college and they are going to pay a whole bunch of money for courses. Unfortunately, those courses are only going to get them debt and they may not even get a job. But your knowledge could change someone’s life. Your knowledge could create a career for them. There are a lot of people on Kajabi and in the concept of You Inc. that will teach you how to start a business around you. There is a lady that does pet photography.

Now you would think that her course is about how to take a great photo, which she does show, but the reality is she teaches how to start a pet photography business. And that is where it’s like, “Oh wow, of course someone is going to pay for that.” But it is the same subject and she already knew how to run a photography business.

“You may have to shift what you are going to do a little bit.”

Not much, just change the target around and make sure, “Oh yeah there’s value now. I see it.”

When you have all three of those, then the last part of the book is called Take Flight because the name Kajabi actually meant to take flight. It was an old Aboriginal word, and I used to work at a summer camp when I was a kid and I heard the word Kajabi. So, I bought the domain fifteen years ago and I didn’t know why; I just bought it and then one day when we were building Kajabi, Kenny and I were talking and like, “Let’s use Kajabi, that’s a great name.”

And then when we started googling it, we found out that it was an old Aboriginal word that they would point to when they saw birds and when they saw planes. It just fits the whole concept of flying. Flying is impossible, the fact that we can fly is impossible, and the fact that you can take your knowledge and share it is going to seem impossible, but there are easy steps.

I am going to tell you about building a landing page and building awareness and about how to promote it and build a product. It’s just simple little steps. The book really ends with action of, “Go do this, give it a try, see what happens.”

Can’t I Just Google This?

Charlie Hoehn: I want to double down on what you said, which is the insecurities that people have of, “Why would anyone pay me thousands of dollars for this knowledge?” This is such a common mistake, and I know because I have made it multiple times. It is not about your process. It is really not. It is not about this proprietary information that you have, necessarily.

They are buying their way out of a problem, right?

Travis Rosser: That is right, and you might even do that for free. People are like, “Well wait a minute, can I just Google this? Can I just watch YouTube?” Part of this process is you have to be willing to give away your best stuff. Like don’t worry about getting paid at first.

The whole process in internet marketing knowledge is, people need to know you, they need to like you, and they need to trust you.

So part of that is exactly what you said. You are solving their problem, you are showing them possibilities, and I don’t know why I am stuck on P’s again. The reason they are going to pay you is because you are a real person. (Maybe I just like to say P’s on the microphone, I don’t know, but it always happens. So funny.)

They are going to pay you because they want that solution. I mean, how many times do you go to YouTube and you’re like, “Okay how do I unscrew this thing? How do I fix my iPhone?” Like help in that process—

Charlie Hoehn: How do I stop saying Ps so frequently?

Travis Rosser: Exactly.

I talk about this too in the book: think about the history of the internet. Now, I have been working software for a long time. My first internet job was in 1998. So I have been around doing this forever, back when there was no Google and there was just Yahoo, even AOL and Comcast and all of these dialups.

But the internet started with: search, here is a bunch of information. Search, here are a bunch of results. Then with YouTube and social media it’s like search, and here’s some real people.

And pretty soon, they had personalities—and I am doing it again—they have personalities and you got to know them. You’re like, “Wow this is six pack abs. I want to learn from him,” and that’s the process. That’s where we are at right now, everybody is an expert.

Everybody is good at something, because it is you, your version of your life, you are an expert of being you. Whether you’re bad at it as you might think, you are still an expert at being you, and what if you went out and shared that? T

here’s going to be people that are going to connect with that.

Working with Travis Rosser

Charlie Hoehn: Absolutely. So I want to hear because how many people have you had go through Kajabi and build courses and stuff on there?

Travis Rosser: I mean, tens of thousands and we’re talking—we created this program called Kajabi Hero and what it is, is as soon as you hit a thousand bucks, you’re a Kajabi Hero. You get all this swag. It’s just a really cool milestone, and we first did that program within the first three or four months, we had created a million dollars in revenue for all these people because they just kept hitting the thousands.

All of these different people over and over again, and now at this point, there’s thousands of people that have hit that milestone and there’s hundreds of people that have become millionaires.

And I want to say a hundred thousand-naires, but that is very common to make it to six figures, because it is a process of, “If I can make $100 then I can make a thousand bucks and I can make $10,000 a month. Now I am making $100,000 a year; now I am going to do an event. I am going to do more.” I mean the process of scaling is so natural, it just automatically happens with that momentum.

Charlie Hoehn: What have been the ones that really took this information and truly transformed their lives?

Travis Rosser: Sure, the first one is a lady named Leah from Canada. My wife and I were at a Shelene Johnson event here in Orange County and we were at—it was like lunch break, so we went into a little restaurant and we were sitting at the bar. There was nowhere to sit, we had lunch at the bar. This lady sits down next to us and she’s like, “Oh, are you from Kajabi?” I’m like, “Yeah.”

She’s like, “I am a Kajabi customer. I just started six months ago.”

I’m like, “That’s so great, tell me about what you are doing,” and she tells me at this point she’d been on Kajabi seven months and she already made $600,000.

And I was like, “Holy crap, are you kidding me?”

“I had to know her story.”

So that day we talked a lot, I eventually interviewed her and what her story was is, she is a stay-at-home mom from Canada; she has quite a few kids. I don’t remember the number. I don’t want to say it wrong but it is in the book, and she and her husband were struggling financially. He had a construction job that he hated. She said they were almost at the point where they were going to become bankrupt.

And she had an online music career. She did Celtic music, she had a pretty good following, she made a little bit of money marketing her songs—like different merchandise and stuff—and she did pretty good.

So people would ask her, “How do you do that? How do you run a small online music career?” And so she’s like, “I’m going to make an eBook.” And she starts making an ebook. She comes to an event, someone tells her about Kajabi. She realizes she should make a course and teach how to market your music, how to profit off your music. She really dialed in to her niche. She had it really perfect.

So then, she finally launches it. And this is a common theme. People will procrastinate forever. I’ll meet people that have had Kajabi for three years and then they go for it, and in two weeks, they make money. It is crazy how it is like that. So, she finally goes for it, the first 30 days she makes over $30 grand and she’s like, “Holy crap!”

Her husband then quits his job, starts working with her. She said their marriage got better. It started growing and had employees. She just set her entire life changed because she went and did that, and by the time I interviewed her in person for the Kajabi Heroes, she had made over a million dollars.

Kajabi Millionaire. It’s crazy.

It feels totally amazing. Like it gives you goose bumps to think about it because you’re like, “Wow, we had this idea and we built this thing and then this happened.” That is kind of what life is about, is sharing; that’s why the book makes so much sense for me right now, is to focus on making sure other people go out there and do the hard stuff they need to.

Because Kenny and I did that and then we built Kajabi, and then all of these other people did it. But it created a movement that we didn’t realize. I didn’t really realize it until I sat down and started to write the book. I was like, “Holy crap, this is powerful! If every single person that felt this calling and actually did something about it, it would change their lives. They wouldn’t be stuck in the same situations.”

People always think, “Well I’ve got to know a lot of people. I better have a list of thousands of people.”

Well, there was another lady who won this international photography contest—it was all about taking photos and then using Photoshop and changing it, and then you submit your photo and you can win this contest. And she had won it a bunch of times. She then became a judge and she noticed that nobody was really doing very good.

So, she started helping different contestants, and they’re like, “Well can you write this down? Can you make a guide?” So she does that.

Then she creates a course. By the time I had met her, she had made multiple hundreds of thousands of dollars, multiple six figures, and her market was just a couple of thousands of people.

It was so small that you’re like, “Well that doesn’t make sense.” But sometimes that is the best thing, is to just go fishing in a small pond where you could see the fish.

Charlie Hoehn: The riches are in the niches.

Travis Rosser: It sometimes is totally like that. So, I love that story too because it reminds us that sometimes we take for granted this knowledge when it is right there, ready to be turned into a business.

Connect with Travis Rosser

Charlie Hoehn: How can our listeners connect with you, follow you in your journey?

Travis Rosser: Yeah, I think the first place you can go is, I have a site, where I am constantly blogging about what I am doing, working on this book, the speaking gigs I am doing, and the next big projects in my life.

If you want to get information about the book, you can go to It’s for sale on Amazon. So go support me, buy the book, get some gifts for friends, maybe inspire them to go out there and start a business.

As I was creating this book, I was like, “Wow, this is really powerful,” and I think that might be a lesson to us to stop worrying so much and don’t worry about perfection. If you just go, you eventually adjust enough to where you look back and go, “Wow, maybe that really was perfect.” I don’t think we can really project perfection as much as we can look back on perfection.

Listener Challenge

Charlie Hoehn: Final question for you, give our listeners a challenge. What is the one thing they can do from your book this week that will get them going in the direction they need to go?

Travis Rosser: I think the one thing you should do is spend time every morning being quiet. Just sitting down, being quiet, and writing down what comes to your mind. That has been one of the biggest life changers for me is to find times where I ignore all the stress, ignore all the things I think I have to get done or all the things I have to do or all the things I’ve screwed up on, and just try to create thoughts that you know will guide you.

And it could be like, “I wish I would do this,” or, “I think I should do this,” and start writing it down. Because when you start writing them down, even if you have no idea how you’re going to do them, that is the seed to all great ideas. I mean, just like writing the book: I knew I needed to write a book a long time ago but I had no idea how I would ever get there. And I am glad I didn’t wait until I figured it out. Like you just got to go.