Here’s something your financial advisor probably won’t tell you. Investing in Wall Street alone actually isn’t a sustainable long-term strategy for accruing lifelong wealth. Author Mike Brown has released a new book to divulge all the secrets your financial advisor might not be telling you, especially how to create healthy diversity in your investments with commercial real estate.

The book is  The REAL Perspective: Secret Investments Your Financial Advisor Won’t Tell You About. In this interview, Mike shares some of the best advice from the book on how to create a thriving investment plan.

Emily Gindlesparger: Mike Brown, welcome. I’m excited to sit down with you today and talk to you about your new book, The REAL Perspective.

Mike Brown: Thanks Emily, I’m glad to be here.

Emily Gindlesparger: I’m particularly excited because I got to see your book in its early stages right when you were first starting to think about writing a book about this topic. What drove you to realize it was time to share this knowledge?

Mike Brown: Well, you know, it’s a message that’s really not out there in the general public and over my years of experience working in both commercial real estate investments and the wealth management business, I saw the two industries knocking heads with each other. Your traditional financial advisor knew little to no information about the commercial real estate side and was hesitant or prohibited by their companies to allow clients to invest in other assets, namely commercial real estate. From the commercial real estate perspective, they had their head in the sand.

I thought it to be a natural fit to bring the two worlds together and in doing so, we’re able to drive returns for our clients and create more safety and diversification.

Emily Gindlesparger: You got into commercial real estate, you write, because you were able to apprentice under a mentor at first. What was that like?

Mike Brown: Well, it was a small commercial real estate firm, it was kind of been an apprenticeship type position, unlike residential real estate where you get your license and they throw you out there to sell houses. We’re a small boutique firm where we had a chance to go hands-on with everything. We would work with clients, we would do development projects, setting county town hall meetings, and try to have our clients get through approvals. We also do investment real estate, helping clients build their wealth through looking and acquiring and improving properties.

We did a whole array of things that I wouldn’t have learned under a different experience. We worked with industrial properties, office, retail, and land development and it was a great experience.

Emily Gindlesparger: Do you think that it’s important for people who are dipping their toes into commercial real estate for the first time to find a mentor as you did?

Mike Brown: Absolutely. It’s a complicated business and there are so many aspects to it, every contract, every deal, every property we look at is different, there are some similarities but overall, it’s a very complex animal.

Comprehensive Financial Planning

Emily Gindlesparger: The subtitle of your book is Secret Investments Your Financial Advisor Won’t Tell You About and I loved how you wrote about going to school to become a financial advisor and how they literally told you not to talk about these kinds of options, it was considered selling away a client.

Mike Brown: Yeah, it was quite alarming to me–that conflict of interest that came up so quickly. The last firm I was with and I told them that I was actually writing this book we’re talking about today, they told me I could not publish it, there was no way it would be published. I said, “I’ve got to find a different way.”

This message needs to get out there and the average investor is being hurt by this. I left and started my own independent firm where we could bring wealth management and commercial real estate investing together and give clients good holistic, across the board comprehensive financial planning.

Emily Gindlesparger: Was that scary to make that transition?

Mike Brown: Of course, it was but I knew I had no choice. It was the best thing for my clients and I did not feel right selling the messages that I was being told at my firm at the time. So, it was easy in that regard. I can’t put family and friends and colleagues into these investment products, knowing it’s not the best for them.

Emily Gindlesparger: How many advisers would you estimate actually give advice on diversifying or allocating a portfolio with commercial real estate in it.

Mike Brown: Well, interesting, I think if you asked the traditional financial advisor, they would probably say, “We all do.” What they really are doing is recommending stocks that hold real estate holdings–real estate investment trust stock, which is nothing but a stock, and it correlates directly with the Wall Street markets. I would argue that it’s not a diversification. Most financial advisors say, “We’re completely diversified,” but in reality, they’re only diversified within the Wall Street portfolios and that is what’s harming the general public and the investor community.

Emily Gindlesparger: The difference, of course, is that if you invest in the stock of a company that is putting together commercial real estate deals, you’re not actually seeing the full profits of an individual deal, you’re only seeing the success of that particular company.

Mike Brown: That’s right, I’ve invested personally in a number of these real estate investment REIT stocks. I’ve lost money in all of them, and I’ve never known particularly where these properties are located or how they’re being managed. They just typically trade alongside the S&P 500.

Emily Gindlesparger: It’s kind of all the same. What does your own personal asset allocation look like these days?

Mike Brown: What we like to look at is a complete uncorrelated allocation. I remember reading the quote and I think I have it in the book from Ray Dalio, one of the most successful hedge fund managers out there and he said, “Owning 15 uncorrelated investments can reduce your overall risk by about 80% and then you’ll increase your return risk ratio by a factor of five.” So, doing this, you’re getting returns five times greater by reducing your risk.

What we try to do is, when I have a new client come into the office, I take their current investment portfolio and I’m running an analysis through our computer systems. We have three buckets and one bucket is what we call the Wall Street bucket.

Those are all your investments that are correlated to Wall Street. Most likely, your 401(k), IRA, and retirement plans fit into that bucket.

Then we have a bucket called alternatives and that’s where real estate, commodities, gold, silver, things like that. Then with a third bucket is, uncorrelated to Wall Street, typically cash, CDs, things you have at the bank. It is alarming to see most of our clients come in at about 90% correlated to Wall Street products inside that first bucket.

What we have to do is reallocate these portfolios. Typically, we would say that you don’t want anything more than 50% of your portfolio correlated to Wall Street markets. For example, we’ve gone back to a group called Tiger 21, which is a group of elite business people. The initial network to be a member is 10 million dollars.

They did a study that I thought was very interesting and they said, for individuals with up to three-million-dollars net worth, they allocated into real estate about 25%. As the net worth increased up to, let’s say, 10 million, they saw the allocation under real estate go up to 45%.

We said look, they always say the rich get richer. It’s true, they’re investing smarter and doing things that the average investor is not doing. That’s how we approach looking at a client’s asset allocation and trying to disperse it into these new buckets.

Emily Gindlesparger: You also have a quote from Andrew Cardigan, which he says that 90% of millionaires become so by owning real estate.

Mike Brown: It’s true and you’ll find time and time again, these quotes from people through history. Like they say in real estate, they’re not making any more of it.

Emily Gindlesparger: How many people do you think are out there that could be taking advantage of commercial real estate investments but they aren’t?

Mike Brown: I would say, anybody that has a 401(k), an IRA, money in retirement that wants to look at a different approach could take a serious look at this. To put a number on it, I would say, the majority of Americans today.

Emily Gindlesparger: Wow. I think for many of us, I know this was my misconception, was that commercial real estate is really an option for the wealthy, but it sounds like you’ve found ways to make it a lot more accessible for many more people.

Mike Brown: True, I think that’s one of the misconceptions with commercial real estate is that it’s too big, it’s too complex, I don’t understand it, I don’t have the money to buy a five million dollar building and that’s not true.

Think Global, Invest Local

Emily Gindlesparger: I love this phrase that you use in your book and I remember you saying it when we were having discussions about your book idea early on, that your mantra is, “Think global, invest local.” Describe what that means?

Mike Brown: Well, we really developed that through a lot of our clients where we only buy real estate assets in our local geographic area for a number of reasons. First of all, we can get to it, we can see it, our clients and investors can see the properties, they can drive by it and say “Hey, I own that property.”

Also, geographically, locally, you know the markets. I think we talked in the book about that we had private equity groups in Miami that called us one time to ask about a particular building that they bought but had never seen it and did not know anything about their tenants. I just don’t think that’s a good way to approach an investment–not having any access to it, not understanding the nuances of the local markets.

That’s really what we mean by invest local.

Emily Gindlesparger: Is it usually the case that people who invest in commercial real estate also are pretty tied in to the deal in terms of really paying attention to all the information coming in and out, or do most people rely on a fund manager for that?

Mike Brown: They typically rely on us as fund managers, and we try to communicate with our group on a quarterly basis. Just starting out, we communicate monthly and a lot of our clients say look, I know you guys are handling it, stop calling us all the time. But we try to keep transparency alive and well. We believe that’s important.

Emily Gindlesparger: I was also blown away by this fun fact you had in your book, it may be a very common one that lots of people know and this is just a factor of my own financial literacy, but you write that McDonald’s is not a restaurant chain, it’s actually a real estate business. When you described how that works, it just sort of blew my mind. Suddenly, this invisible world of how commercial real estate works was a lot more visible to me. I wonder, first, can you describe a little bit how that works, that McDonald’s is not what we think it is.

Mike Brown: I try to throw some fun facts in. I mean, this is not exactly the most exciting subject in the world, so we try to put some fun things in for readers. Ray Croc, I remember seeing that he was speaking at a lecture hall. I think it was Columbia Business School and he told the students, “I am not in the hamburger business. I am in the real estate business,” and I thought that was very interesting. They bought some of the best corner lots throughout America and the world and he said, “Look, we flip hamburgers to pay the rent and keep building our assets and real estate. That is where the real money is.”

Way back then in small business growing up, I was always told, “Control your own real estate because that is where the true wealth is when you sell your business,” and I think Ray Croc hit the nail on the head.

Emily Gindlesparger: And are there particular ways in which understanding the way he set up that business model influences the way that you think about commercial real estate?

Mike Brown: Well, absolutely. I think, first of all, he showed us how to scale the business and the importance of having good tenants on your real assets. Having a viable business that works for both parties is one of the big lessons I think I have learned there.

Emily Gindlesparger: Right, you may not want to share this but are there any notable failures that you’ve made along the way learning how to work this way?

Mike Brown: Absolutely. I think if you have a 100% success ratio you’re not in this business. I remember, not this extreme, but I remember an old real estate developer told me, “You are not a real developer until you’ve been bankrupt twice,” and that was shocking to hear. I’ve never been bankrupt, thank goodness, but we’ve definitely been caught in recessions and business cycles where we had to re-evaluate and reposition properties, and cash flow became difficult.

But that experience has made our investing model better. We try to position ourselves in properties that can withstand those downturns and sometimes thrive and release that back. So, with experience and awful downturns, it just makes you a better investor.

Emily Gindlesparger: Yeah, you paint a really good picture of the history of Wall Street investing especially in your book, and how lucrative it was at one point and why it really isn’t serving people anymore. It was really helpful because it challenges that narrative, I think we have in this culture that Wall Street will just live forever.

Mike Brown: Right, unfortunately, I do beat up on Wall Street pretty good but I also make it clear that you still need Wall Street in your life. We still need those investments in our portfolios. The one thing I hate to hear is the Wall Street guys say everything needs to be in Wall Street or real estate guys say everything needs to be in real estate because I just don’t believe that. We talked about having a diverse, uncorrelated investment portfolio to be successful.

Being inside the companies watching what management was telling us to do as financial advisers just became unbearable. What’s scary I think in the future is that most Americans have the majority of their retirement accounts tied up in the 401(k)s. If you really look at a 401(k) it is most likely going to be comprised of mutual funds and I think I put a stat in there that says that 96% of mutual funds don’t beat the market or even come close to even make any average to the market and that is sad.

Due Diligence

Emily Gindlesparger: Doing your due diligence is such an important topic in your book. You devote an entire chapter to it. When it comes to due diligence around understanding who you’re working with and who is managing your money, and I am wondering what do you see as the most common miss-steps people make in their due diligence?

Mike Brown: Well, I have seen a lot of clients come in who simply got a rapport with somebody and signed on the dotted line and turnover their hard-earned money to someone that they really haven’t checked out–someone who they really haven’t understood their investment philosophy. It all goes back to the old Bernie Madoff days, where transparency and due diligence become of utmost importance with people in their investment world.

Just because you have a rapport with somebody, that is a good thing, but you also need to know what they have done in the past from the real estate perspective. Have they flipped homes? They were maybe successful flipping the houses and now they want to venture into maybe putting an office building deal together, or self-storage facility together. Those are two different things and you need to know what their experiences are in. As far as the wealth management side, were you in a big firm where they were pushing specific products down your throat, or do you have experience of being able to look at alternatives and have some color in your past that can bring that experience to your individual client?

Emily Gindlesparger: I think you have been spying on my meetings with my financial adviser. I am unfortunately one of those people who I just developed a rapport with someone. I trust him because he teaches me about financial concepts I don’t understand but I am ashamed to say I really haven’t looked much into what his track record has been and what results he’s gotten for other people. I only know what he has done for me.

Mike Brown: Everyone I talk to has a financial adviser and they all have good intentions but they’re only providing you what they have to offer. They are always able to say, “Hey, you know the stock market just crashed again but don’t worry, it is not a loss. It is just a paper loss. We just kicked the can.” We share charts in the book about what that really means and it is eye awakening to see just because of the dips in the markets, it takes a lot more to get you back on par. There are other methods out there that can really help and stabilize and grow your wealth without risking your hard-earned money.

Emily Gindlesparger: I will say a huge kudos to you for including all that math in your book. I say all that math, it is not really like a dense read or anything but you were able to walk through those calculations about what happens to investments in Wall Street long term and what happens to your overall pot of cash basically after fees. These are all things I had never really gotten that big picture view on before and it was frightening. So thank you for your book because it is definitely going to help me change my habits.

Mike Brown: I think my next book will be how to fire your financial adviser.

Emily Gindlesparger: Yeah, I can be a guinea pig. No, I think mine is okay, but I definitely need to do some more research into that. Thank you so much.

Mike Brown: You know it comes back to I think building rapport. The women in your life, you hear about the relationships they’ve built with their hairdressers and for god sake, even if they get a better haircut somewhere else time and time again, they can’t break up. It is crazy.

Emily Gindlesparger: Yeah, I had one more technical question to ask you, which is in the last chapter of your book, you talk about the difference between residential real estate and commercial real estate as being the difference between forced saving in the case of residential and forced appreciation in the case of commercial real estate. Can you unpack that a bit?

Mike Brown: Yeah, I think forced savings was a concept that was created back after World War 2 guys came back and people really started creating mortgages. It was when the mortgage industry was created. Before that, people paid cash for their homes and that concept, forced savings, you are paying your mortgage, you’re creating equity in your home, and it became the go-to American Dream.

When you look at a commercial property, forced appreciation is where we can take an asset, and doing a few tweaks, we can drive the evaluation so much higher. For example, you know residential homes, guys out there investing in residential properties, it is a tough go because appreciation in residential properties is not that much and if anything goes wrong during that year of investment, for example, your HVAC goes out, your tenants typically turnover on an annual basis, you have to repaint, you have to put in carpet, you have all kinds of issues. The cash flow margins are so thin for the investor, from the rent they are getting plus the mortgage they are carrying. So, you can easily wipe out your entire profit with the tenant turnover.

On the other flip, the forced appreciation, we could take a, for example, a multi-family apartment complex or an industrial property, and simply raise the rent 25 cents. We do escalators in our leases. So, it is a 3% rise every year but tweaking these little things drives the net operating income, which is how commercial real estate is valued. So, we can increase the evaluation of the properties through many different ways, unlike the residential world.

Emily Gindlesparger: Because you have that many more tenants, that many more clients that you’re working with?

Mike Brown: We work on an income approach to appraisals and valuations. So, if I can drive the income on the property, we can create the overall evaluation much faster. In a residential property, for example, the individual is paying $1,000 in rent a month there is really not a lot of wiggle room there. I can’t just come in today and say, “Your rent is going to be $1,500.” That is the stark difference between the two asset classes.

Emily Gindlesparger: Yeah, thank you. That makes a lot of sense. Well, this has been such a great conversation to have with you, Mike. I’ve learned a lot and I know that readers are going to learn so much when they dig in and find out all the details in your book. If you wanted people to take away one or two key lessons from your book, what are they?

Mike Brown: Well, I would say take a hard look at your finances and investments and understand that you have a great relationship with your current adviser but what is that relationship costing you? Is it costing you your ideal retirement vacation? Is it costing you your children’s college tuition? I don’t know what that means to you but aside from the fact that you have a wonderful relationship with your advisers, step back, and take an unemotional look.

Let us take a look at where you stand today. Are you misallocated? And take a logical approach to the next step. We’d be more than happy to help you in that regard if you need to but I think that is what I want people to take away from the book.

Emily Gindlesparger: It has been such a pleasure talking to you. Again, the book is called, The REAL Perspective, and besides checking out the book, where can people find you?

Mike Brown: Well, you can look at our real estate investment firm website, which is We are upgrading our wealth management website right now to reflect some of the changes with the release of the book but I can be reached through there at [email protected] and send me an email. I would be happy to get back with anybody that has any questions or who would like a free comprehensive evaluation of their current status.

Emily Gindlesparger: Thank you so much, Mike.

Mike Brown: Thank you, I appreciate it, Emily.