February 23, 2022

The Business Owner’s Dilemma: Ali Nasser

Too many business owners aren’t enjoying the success they earned, the pressure of continuing growth while also planning their existing success, leaves most owners overwhelmed. After serving as a guide and partner for some of the world’s most successful business owners, for nearly 20 years, author Ali Nassar identified three critical dilemmas challenging their minds.

The first was, the reinvestment dilemma, “How do I reinvest my success?”, the second is the legacy dilemma, “What is this really all for?”, and the third was the exit dilemma, “What’s my best exit strategy?”. Ali has successfully turned those challenges into opportunities via the wealth integration system for entrepreneur, also know as WISE. This powerful framework reveals how business owners can integrate business, wealth and life decisions to create the outcomes they truly desire. Here’s my conversation with Ali.

Welcome into Author Hour, I’m your host Benji Block and today, we’re honored to be joined by Ali Nasser who has just authored a new book titled, The Business Owner’s Dilemma: Take Control of The Mental Chatter, Clarify Your Ideal Future and Enjoy The Success You’ve Earned. Ali, thank you for being here with us on Author Hour today 

Ali Nasser: Benji, thank you so much for having me. It’s great to be here.

Benji Block: Let’s start with the “why”. Tell me a little bit about why you’re tackling this topic right now?

Ali Nasser: Thank you for the question. The “why” is deeply connected to my heart and I had about 10 years ago, a series of engagements with business owners that had reached the pinnacle of success or if I could use the term, the summit of success. I think many business owners, their dream is, “I want to build this company and one day I’m going to sell it for $10 million, 50 million, hundred million, maybe even a billion dollars.” I had several business owners that had reached those types of milestones and they’d reached the summit of their mountain, if you will.

While they had incredible independence financially, while they could have had enough wealth to retire the family or generations for years to come, they were struggling. They were struggling with the life after, they were struggling with the financial dilemmas that came around their wealth and success and when they had spent a lifetime to build something that was supposed to give them freedom and independence, in reality, they reached the summit of the mountain and they realized that there were many gaps and their ability to be able to enjoy their success, there were many dilemmas and struggles for coming down the mountain. It made me hyper-aware that wealth is a means, not an end.

Benji Block: Okay.

Ali Nasser: The best analogy I can give you actually relates to mountain climbing. If I ask you Benji, what’s the goal of climbing a mountain? What would your answer be?

Benji Block: To summit the mountain.

Ali Nasser: Right, to summit, to get to the top, right? In reality, the true goal of climbing a mountain is to get to the top and to get back down safely so you can celebrate and enjoy the success. That sounds obvious, of course, you got to get back down. The interesting thing is in mountain climbing accidents, 80% of the accidents that happen when climbing don’t happen on the way up, they happen on the way down because we’re so focused on hitting the summit which is our goal, just as you mentioned, that we don’t think about what happens after we reach the summit and how to plan for the descent.

It’s very similar in the business owner community. Business owners are so focused on grow, grow, grow. We’re always thinking about what’s next, how do we get to the summit and many times, we’re not thinking what we’re going to do after that for the next phase or the descent. That’s where many business owners get caught up. That’s where a lot of these big challenges happen and what I experience seeing business owners that had hit the summit of success but weren’t able to enjoy it, it hit me in my heart, my mind. I felt like I was on the same trajectory, it scared me from my own mental health, my lifestyle, my relationships.

I saw how all the business owners I was helping and guiding could end up in the same position. Seeing what we were able to do for those business owners to help them plan their life’s work and — as the book title mentions — addressing the dilemmas and clarifying their ideal future, I saw the impact that made in their lives. I really wanted to democratize that framework and that thinking for all entrepreneurs and provide them with a path and a roadmap for you’re going to build, you’re going to be successful but most owners will never capture or plan their life’s work or never monetize their life’s work.

Here’s a roadmap to help you address all aspects of wealth and life in a way that allows you to take advantage and capture all your hard work, everything you’ve built. That was my reason for writing the book, it had to go further than my boutique firm and it has to be something that was for the greater entrepreneurial community, both nationally and globally.

Wealth Isn’t About A Portfolio, It’s about Everything You Are Building

Benji Block: Yup, I love that as the purpose and the “why” there. Give me a little bit more insight; let’s say that there’s some people that are new to you and your work, with that “why” in mind, tell me why your background really lends itself well to write this book?

Ali Nasser: Sure, great question. I’ve started in, call it the wealth services industry almost 20 years ago, I think it’s about 18 years now. When I got into the industry, I saw how broken it was and I saw how much I loved helping people. The broken part was, no one was really giving guidance and advice, people were really just selling product. It was like, “Here’s an investment solution” or “Here’s an insurance solution but we’re not really going to give you planning and guidance.”

When I started to see the value and the impact that true planning gave clients, it enhanced the scope of my work and my passion was working with entrepreneurs. I was one myself, and as opposed to leaving the industry when I saw the issues, I was like, “Why not just build a better solution for the industry?” and that was the start of the work that we did with the wealth integration system for entrepreneurs and that’s what led to today.

Helping business owners and entrepreneurs, I realized that for most of them, their biggest stock was their own company, their risk parameters, their planning considerations were way beyond stocks, bonds, cash. It was their business, real estate, private equity, they were more concerned about succession and tax strategy and business planning than they were about what’s my portfolio or allocation. It made me realize very clearly that wealth is not about a portfolio, wealth is really about everything that you’re building and what matters more than the wealth is what the wealth can do for you.

Because you’re going to have all the wealth in the world if you’re not able to have the time and the wherewithal to enjoy the wealth and use it the right way, you can have tons of money in the bank account but never actually be able to enjoy what you’ve earned.

I started to build a planning system to address the unique nuances of entrepreneurs and part of this was mindset coaching, having paradigm shifts around their natural behavior or thought towards approaching things like this. Incorporating their business as a core part of the planning process.

Creating six strategic components that really support the entrepreneur’s wealth and their journey. It’s through these methods and systems and tools that I created over the years, that all was built while working exclusively with an entrepreneur client base. Everything I was doing year over year was blocking and tackling day-to-day what the biggest challenges entrepreneurs faced in our practice and then innovating a strategic solution that could actually create a system to address the entrepreneur community a whole.

I basically had probably 20,000 hours of one-on-one time working with business owners of different shapes and sizes, dealing with their biggest challenges and then innovating a system and testing a system constantly so I don’t know if there’s many people out there. I’m sure there’s a few but certainly not a large number that if spent as many hours working with business owners at the intersection of strategic planning, life planning, wealth planning, business planning, while also being an entrepreneur themselves.

I think that unique ability of being able to work with owners while also being one and then, innovating in these spaces that it kind of created this unique knowledge base where I would give speeches and talks and owners would hear what I had to say and they’re like, “Wow, this is really different. I’ve never heard this before, this really solved the problem.” I realized a lot of things that were coming naturally to me were paradigm shifts and hugely impactful to business owners.

When I kept hearing that and the comments around, you know, “This should be a great podcast, this should be a great book, this should be a great concept,” I started to realize I was really on to something.

Ali Nasser: Then, when I had the owners that had those major exits, that didn’t have a plan, and I saw how tough life was for them, it just ignited my purpose to say, “Okay, it’s time. Let’s take everything you’ve learned for almost 20 years and let’s put IP around it. Let’s communicate this message, let’s share it”.

All those things combined really added towards it and then, from a technical standpoint, I had all the designations and background. I taught at Rice University for seven years on this stuff, did all the major credentials in the industry so that technical knowledge was there, the human connection was there, the business owner connection was there. All the things just aligned.

Benji Block: Yup.

Ali Nasser: [Sorry] for the long-winded answer but that’s what I feel brought me to now and this isn’t academic, this is all real, tested. It’s not a book based on a concept, it’s a book based on a proven system.

Benji Block: That’s fantastic. When you’re working with all these business owners and now you have this book, is it just broadly general; this book is good for all business owners or, who are you thinking of specifically as you work on this project is your ideal reader?

Ali Nasser: Sure, great question, Benji. This is built for the business owner that has already accomplished success. They have built a company, they’re now at a point where they’re like, “Wow, we’ve proven our concept, we’ve made profits, we’re doing well, we need to figure out how to plan all of this”.

Or someone who is further on in their business journey where they’re like, “Wow, we’ve amassed a ton of wealth” and as the old saying goes, more money, more problems. They may not have problems about having enough but they’ve upgraded their problems where they really have to have a plan as to what to do with it.

This book is really built for those business owners, I would say, if we were looking at a total net worth standpoint, the clients and business owners that I built this system off of working with over the years had a net worth that was typically $10 million to, call it, $200 million of total net worth, including the value of their company. Their business, their real estate, all their assets, this was built by owners in that 10 to 200 million or $10-to-100-million-dollar space.

The applicability of this — you could be a startup entrepreneur or you could be a billionaire — what you’ll learn in the book will absolutely give you value but I would say that the point where you’re really going to start applying all of the principles is once you have an established business, you have a few million dollars of net worth and you’re trying to figure out, “I may have it all tied up in the company, I may have sold the company, what’s my next path?” But I think entrepreneurs at all levels are going to gain value from it.

Benji Block: Okay, you see these business owners and they’ve spent all this time working to create freedom and independence and then they’re not really able to enjoy that experience or the true benefits of their work, right? You start to see some common patterns. In the book, you actually identify three recurring dilemmas. Would you frame those for us, the challenges that you continually see?

Ali Nasser: Sure. I think you pulled on two strings there and one of them is, what are the dilemmas that the business owner faces, which I’ll definitely cover those three. The other thread, if you will, that you pulled on is that what are the paradigm shifts or what are the shifts that might take place for them to get to the next level, and I’ll start with the dilemmas and then we can go back to the other one if it makes sense or rabbit hole anywhere you like.

There’s three critical dilemmas that all successful business owners are going to face along their journey. The first one is the reinvestment dilemma. The reinvestment dilemma is, “I’ve been successful with my company, I’ve made profits, now what? Do I take the profits and put it back in the business? Do I buy real estate, do I buy private equity deals, do I invest in a stock market and bonds? Now, there’s crypto stuff. Do I put it there, do I park my money in cash and wait for everything to fall and then buy something?”

This reinvestment dilemma is, what is my best strategy for reinvesting my success? Where do I put my next dollar, does it make more sense to invest in A versus B and what’s that strategy. That’s the first dilemma that owners will face. The second dilemma is the legacy dilemma. The legacy dilemma is more focused on the heart, right? 

“What is this all for? I am building all this wealth — sometimes I’m building way more wealth than I will ever need, what is it all for? Is this for my children, is this for charity, is this for ego, is this for fun? If I leave this wealth to my children, will I be empowering them or will I be entitling them? What is the purpose behind all the wealth that I’ve built?” That’s the legacy dilemma. Usually, it comes a little later in life and owners are thinking about really, the purpose behind their wealth. 

The third dilemma is the exit dilemma and the exit dilemma could really come in at any time. The exit dilemma is “What is my best exit strategy from the company? Do I scale it and then sell? Do I never sell and leave it to my son or daughter, do I sell it to my executive management team? Do I scale this up or look at scaling it with a private equity partner? What is my best exit strategy? If I am to sell my company, how do I maximize value and how do I plan for the life after or the descend that I use in the introduction we had and if I sold my company, would I be losing my life’s work or would I have the freedom to pursue my life’s work? Which one is it?”

All of these things manifest as the exit dilemma and what I found, Benji, in my almost two decades of working with business owners, when it comes to their financial or their wealth related dilemmas, I find that 90% of the real estate in their mind is occupied by these three dilemmas. They may have different questions supporting it but 90% of the thoughts around wealth really relate to one of these three dilemmas.

Connecting Lifestyle and Legacy

Benji Block: Interesting. When you’re working with these entrepreneurs and these business owners, how are you teaching mindset or reframe of those challenges?

Ali Nasser: Most entrepreneurs — again, when I say most, maybe this is the 80/20 rule — most entrepreneurs built it from scratch. They weren’t given their success, they weren’t given a huge sum of money that they did something with, most of them started from almost nothing. They built up from the ground up and they took a lot of risk, when they first started their company. It was like, it wasn’t like they had this, “Oh, I have $5 million dollars of capital and I did market research and here’s what problem there was in the industry and this is what I wanted to build.”

Most entrepreneurs are like, “Hey, an opportunity came up, I saw a chance to make something better, an open door was there or I broke a door open and I’m going to figure out how to create value” and 20 years later, that accidental start as a business owner turned into this huge manufacturing company you see today. That’s the typical entrepreneur story as it came from nothing. 

With that being said, the paradigm or the mindset of most entrepreneurs is, they still think, in many ways, this is subconscious in their mind, they still operate and think from that paradigm of “I’ve got to be really good at going from zero to one, I’ve got to build this company from nothing to something.” So on a constant basis, entrepreneurs are always thinking of ways, “Here’s another way where we can go zero to one”.

Another opportunity, another opportunity. Sometimes they’re so focused on creating that new opportunity because that is their natural MO, that’s what got them to where they are, that they don’t stop to think about what they’ve already built and how they can use their same strengths of growth but applying it towards expanding their existing success or planning their existing success versus moving on to something new or just focusing on growing their business.

It’s kind of like seeing that new normal. I’ll give you a mini example of this because I think it manifests really well with the story. I had a business owner, a friend of mine, a client of ours and he was really stressing about his company. He built up a great business, some $30 million dollars and came to the office one day and said, “Ali, I want to sell the company.” I said, “All right, what’s going on. Why do you want to sell?”

He goes, “Well, I’m burned out. I’m doing way too much and I just don’t have the time and I’m stressed with it all and just running a business is too much for me. I’m ready to take the path towards selling and exiting.” I said, “I appreciate that but tell me a little bit about what’s stressing you out?” We white boarded all the major roles that he was doing all the things he was doing that was taking away his bandwidth than his life experience. 

I said to him, “When I look at all of this, I am visualizing this is what a president does.” He goes, “Yeah of course, I am the president of the company.” I said, “Okay, well, can you hire a president?” and he was like, “What do you mean hire a president? I am the president.” I said, “Yeah, but there is chairman’s, there is CEOs, there is different roles.” He stopped for a second and I will never forget this for the rest of my life. 

He paused, he stared right at me with this processing, very deep processing face and he goes, “I never thought that’s possible.” I said, “You can hire someone, I mean why not? Let’s just soundboard here, you could hire a business person, get a grey head, get a Harvard MBA if you need to, put nice incentives in place. Your company made $3 million dollars of profit last year, even if that executive’s salary was $300,000 that is only 10% of your earnings and it takes away 90% of your hours aren’t need. 

You could focus on the things you really love to do and then you’ve got someone in there taking away 90% of your burden but only 10% of your profit and chances, they’d probably grow the company”. He was almost — I won’t say [was] dumbfounded but I’ll say it. He was just going like, “Well, I…” and it was because he built it from scratch and he felt those responsibilities and those aspects of what he did he had to do. 

When in reality the new normal is no, you don’t have to do that. You can be chairman or CEO, you can have someone to do that and that’s one example within wealth where I see this new normal or paradigm being manifested. There’s 50 examples I could give you [as] it relates to the same thing with their wealth and their spending and their lifestyle. Many business owners are still “I am working 70 hours a week” and subconsciously they are saying because they have to or because they love to but in reality, they just haven’t figured out how to get the return on life experience they want while also getting the return on investment that they want, and that’s really what it’s all about. 

It is not just about building wealth, it’s about getting out of your wealth, what it is you want for your life experience, whether that’s time, family, charity social impact, whatever it is that’s important to you. It’s that return on life experience that is missing from any business owners. 

Benji Block: I really appreciated how you use this image of like puzzle pieces because when it comes to the way we think about things, often there is just disjointed parts, right? When you have talked to entrepreneurs and you look at maybe how people think about their plan, there is all these disjointed parts that they are trying to figure out how do these — or maybe they have never even thought these all worked together.

You end up identifying six areas where you are creating systems and helping provide a framework, the wealth integration systems for entrepreneurs. Walk me through with that example right there, that sort of a lifestyle and legacy example, isn’t it, of the six?

Ali Nasser: Yeah, it definitely connects to lifestyle and legacy for sure. It crosses the intersection of a few but for sure, lifestyle and legacy. 

Benji Block: Talk me through these six and just give us maybe high level, the six and how you see them sort of working together, Ali. 

Ali Nasser: Sure. So the first part is when you said the segmented planning, you are spot on, right? Business owners, when I meet an owner either they’ve got no plan set up, they were just full-on growing the company and they didn’t think about anything else or they have, “I’ve got two legal advisers, tax adviser, investment guy, insurance guy, I’ve got all of these different advisers” but their advisers never talk to each other and there’s no integration. 

There’s major planning gaps that the business order doesn’t know about because it was at the intersection of these different professionals so no one was looking at the overlap, they stuck to their silo. I started to see these big planning gaps and some of them costing business owners tens of thousands a year, some cost the business owners hundreds of thousands and some are multimillion-dollar problems and the owner didn’t even know about it. 

As I built this system to bring all the pieces together, I said really and truly I need a way to encapsulate everything entrepreneurial wealth. What is the method to create a box for everything entrepreneurial wealth and that’s what led to these six components and I will explain each one very briefly. The first is a balance sheet strategy and that doesn’t just mean your business. It means all the investments on your balance sheet. 

How are they working together to reach the strategic goal that you have for growing your wealth? Business, private equity, real estate, how does this all working together in the right way with a strategic outcome? The second is liquidity and cash flow; where are you parking your liquidity, how much do you need, how is it being managed and to generate return while it’s parked, what’s coming in, what’s going out. Knowing that everything starts and ends with cash flow, you need a strategy for both business and personal cash flow management. 

The third component is lifestyle and legacy. There is only two places your money is going to go, it is going to go to be spent on your lifestyle or it’s going to be left behind as part of your legacy and within that legacy, there is three parties that can receive your money: family, charity or the government. If you are really intentional about your planning, more can go to family and charity and if you are not intentional about your planning, you’re probably going to get a lot more going to the government. So what is your plan for independent wealth, what do you need to live the life, how much is enough and then what is legacy? 

The fourth component is exit strategy. We’re all going to have an exit from our business whether it’s voluntary or involuntary. What is your plan and your path to maximize the value of your exit or in the event of an unforeseen circumstance, prepare your family or the loved ones for the secession of you from the company. The fifth component is an asset protection strategy. You have all these wealth, business, cash flow, how are you protecting it if you get sued tomorrow? If there is some unforeseen liability or tax event, how do you protect all of your assets? 

Then finally, the sixth component, which is a lifetime tax strategy. Everyone loves to focus on April 15th, minimizing of the tax but what really matters more than April 15th is how much tax are you paying over your lifetime and for me, I find 99 out of 100 business owners do not have a strategic plan to minimize their lifetime tax. In fact, in many cases they have never even talked about it because the CPA is usually really focused on just that annual tax return and isn’t looking at that picture to see what leverage can be pulled. 

The first five components you really have to create a vision for what you want and then once you have a vision, you can build a lifetime tax strategy to support that vision. 

Benji Block: When you bring up vision, obviously and even from the outset of our conversation and talking through your why, that translates into the work that you’re doing and what you are telling others [is] you got to have a clear vision, a clear why behind all of this stuff. How do you walk someone through creating that vision and that why? 

Ali Nasser: Some people have a clear vision of what it is that they’re wanting. I would say most, they have goals. 

Benji Block: Okay. 

Ali Nasser: “I really want to accomplish A, B and C”, but they haven’t really thought about the vision for their wealth, so I think your question is really important. How do you get clear about the vision? I think it starts with — Stephen Covey uses or coin the term, “Begin with the end in mind” — Once, when all is said and done, what do [you] want wealth to do for you and what do you want wealth to do for your family and identifying with the business owner, what that is? 

What is it about money or about wealth that you want it to do for you that you really value? Because wealth is a means and I am telling you if you don’t think wealth is a means and you think wealth is the end, you will be disappointed when you get to the top of the mountain. Wealth is a means not an end and you’ve got to figure out where your end is, so that comes back to your values. 

There’s different techniques that I used to help business owners figure out what they really want. Some, it’s very clear to them. They know “I want to make this social impact in the community, I want this impact for the family. I want to enable people. I want to be able to be generous in certain ways. I want to employ certain people and create a sustainable project.” Some have really clear vision. That’s not the norm, most just have the goals. 

One exercise I walk through is writing your own obituary. If you are really stuck on this and it sounds kind of crazy but it’s an enlightening experience is, “Hey, my name is John Doe, I passed away on February 3rd, 2092 and this is what my obituary says” and beginning with that end in mind can get you to think about once your life is over what do you want, what would you want to have been said about what you did or who you were. 

That’s going to clue you in to what you truly value and then you can start looking at the areas in your life where you may have misalignment or better yet through WISE — “WISE” is my nickname for the Wealth Integration System for Entrepreneurs — through WISE you can get so much clarity on what you have that you can start repositioning your wealth to do what it is you really wanted to do because you built it from zero to one or one to ten, because you had to and you really wanted to get the success. 

Now that you have the success, why not revisit what you truly value and use your success to bring the outcomes that really matter to you. So many people have built these incredible levels of wealth and there is no intentionality behind their planning and they never use or spend the money and then it gets wasted. The next generation either rides it down or someone passes away before they were able to enjoy it or there is just not an intentional plan. 

I think that that sucks and I’d much rather help with business owners that you built something great, how can you get out of your wealth what you want and help you create the life experience you want? 

Enhancing The Value of Your Company Is Essential To A Successful Exit Strategy

Benji Block: Man, vision plays such a key role in all of this. I want to hit on one final section as we start to wrap up, which is exit strategy and you talk about, you just even brought it up, beginning with the end in mind yet it is really easy to get caught [up]. You are just running the business and maybe that transition gets pushed off, “Well, I’ll think about it later. I’ll think about it later” and there’s three things you identify, exit, succession and continuity. 

Let’s say an entrepreneur, they know they need an exit strategy but it is overwhelming to them and they aren’t sure where to start. What would you say? 

Ali Nasser: Sure, so I think the first thing is aligning on what the definition of exit strategy really is because when people hear, when business owners hear exit strategy, they immediately think selling my company and the reality is there’s more facets to it than just that. Exit planning is really about enhancing the value of your business if you were going to sell or if you’re going to grow. 

I will share a little story here, many business owners I meet, I might be doing a talk for a vestige group or a YPO group or something like that and they say, “Ali, I’m never going to sell my company but if the right offer comes along, I might sell it.” Okay, great. Well, I am going to call this person Joe. “Joe, that’s great and I respect that you want to continue to build your company. I’m the same way, I want to build mine but what are you doing to enhance the value of your company right now so that when that offer comes along maybe 10 years ago instead of it being $20 million it’s $50 million?” 

Let’s start there. What are you doing to enhance that value because if you are planning for your exit, what you are really doing is you are saying, “Okay, if I ever sold this company or I left it to my children or I sold it to my executive team.” Whatever your plan is, there are certain factors, quantitative factors and qualitative factor that are going to enhance the value of your company when you sell and if you know what a buyer would be looking for to maximize the value of your company, you know what those revenue drivers are. 

You know what those margin drivers are, you know what the team health or the leadership qualities of the team are, the IP strategy; if you know what those things are that can enhance the value of your business, wouldn’t you start working on those things right now whether you’re going to sell the company now in 10 years, in 20 years? Every one of them says, “Yeah, absolutely. If I know what those drivers are for value and I am going to start doing that. In fact, that is probably going to be part of our business plan is to enhance our value for the things that really move the needle.” 

What you just described is an exit strategy, you are defining what that road map is to enhance the value of the company, then if you get to a point where you are saying, “You know what? I think in the next two, three years I might want to sell the company”, then what you’re doing is you’re preparing for a sale or preparing for an exit transaction, which is much more specific. And that is actually really looking at, “How do I minimize tax? What are the strategic options in the industry and should I take the business through an auction process? How do I get maximum value?”

That’s a really targeted process to maximize value on your sale or to maximize your goals on your sale. It might not be value, it might be something else or it might be opportunity for your team members, whatever it is but I think it’s really important to know that there is enhancing the value of your company is part of an exit strategy and then there is maximizing the value of the exit transaction and they’re two different aspects of the same thing. 

Benji Block: That’s good.

Ali Nasser: Makes sense? 

Benji Block: It does.

Ali Nasser: So succession continuity is, “Hey, if something happened to you tomorrow, God forbid, the plane goes down and you have 90% of your net worth tied up in this company and your spouse and your children are all dependent upon the income of this company and your employees, your executive team, your clients, your vendors, all have dependencies on your business, your plane goes down, what happens?” 

What’s your path, do you have a plan? Can they continue the company? Can they — is there succession? Because a lot of people’s lives, your family included are riding on this business. Do you have a clear path to take care of them and protect them in the event that the unexpected happens? That’s really what succession and continuity tie to. Succession is really building that longer-term plan to provide those next steps and continuity is like, “Hey, emergencies happens. COVID hits, someone passes, what’s the continuity plan to keep the business running?” 

Benji Block: I love hearing you expand on all of this stuff. There is so much we could go into that the resources that are provided in the book and then even on these six. Let me ask you this, I know beyond the book, you have actually created a website with lots of resources there. For those that are interested in that, just kind of plug some of the other resources and tools you’ve created. 

Ali Nasser: Sure, the hub for all of this is the book’s website or my website, which is alinasser.com, just alinasser.com. In there, there will be a path to get more info on the book, we’ll have resources, we’ll continually be updating as we go along. There is also, for those that want to go deeper with the content from the book, there is certainly a ton of resources in the book that you can go implement and take action from. 

For those that want to go deeper and want more learning, we are launching a series of workshops for business owners, where they can get collaborative input, they can get direct guidance and content from me on how to approach these different aspects but with other CEOs in a group workshop format. And then for those individuals that really want to figure out, “Hey, I want to get this system, wealth integration system for entrepreneurs implemented for me”, there is a path where they can get that implemented and executed with a guide to help them through specifically planning their position. 

I know some people want just content, some people want workshops and collaboration and some people want a resource to help them push the easy button. There’s paths for all three. 

Benji Block: Fantastic and that’s the best place to connect with you as well, is the website? 

Ali Nasser: Yes, alinasser.com is the best way to connect with me and I welcome any feedback or input or questions or opportunities to speak to business owner groups, whatever it may be, feel free to reach out and me or my team would love to connect with you further. 

Benji Block: Well, Ali, I know in our time together, we weren’t able to cover every single thing in the book, right? There is so much good content here. 

Ali Nasser: We got to leave some for the reader, you know? 

Benji Block: Exactly. Anything else you want to highlight as we close about tools and resources that you are featuring in there? 

Ali Nasser: Not necessarily on tools or resources. Oh actually, you know what? There is something on tools or resources; in the book there is an assessment, WISE assessment to kind of get clarity over your current position and see where you stand and what your key goals and opportunity are, so there is a place in the book that directs towards that assessment to your position to also be one web based one, which the URL for that is wiseglobalnetwork.com. 

Wise Global Network and you can go there to take the assessment. That is another resource to get more clarity on your current position. 

Benji Block: Great. Well, it’s been such an honor to discuss the book with you. Again, the title is, The Business Owner’s Dilemma: Take Control of The Mental Chatter, Clarify Your Ideal Future and Enjoy The Success You’ve Earned. Ali, thank you for being here on Author Hour today. 

Ali Nasser: Benji, thank you so much for having me. It’s been a pleasure. 

Benji Block: Absolutely, everyone you can go grab it on Amazon now. We highly suggest you do so and we’ll be back real soon with another episode of Author Hour.