Buckle up and get ready for a raw unfiltered ride as my next guest goes from being a guy who can’t get a drink at a bar to building a multi-million dollar technology company that lets guests pour their own beer, wine, and cocktails and pay by the ounce.

Welcomed back to the Author Hour Podcast. I’m your host, Hussein Al-Baiaty and my next guest is Josh Goodman who is here with me to talk about his new book, Tap the Big Idea. Let’s get into it.

Hello everyone and welcome back to the show. I’m your host Hussein. I’m here with my friend Josh Goodman who just launched the book, Tap the Big Idea. I’m super excited to chat with Josh today because he has a very unique story. It’s actually pretty funny, you know throughout the book Josh, I was you know, skimming through it man, I was cracking up here and there.

You have a really unique way of telling your story and sharing those pain points and those points at the higher ends but Josh, I want to just say thank you for your time today and for coming on the show.

Josh Goodman: No, thanks for having me. I’ve been looking forward to this for a while.

Hussein Al-Baiaty: Yeah man. So the book is out and I want to talk about, before we get into the book, I kind of want to give our listeners a little bit of a personal background piece, right? About sort of where you grew up, who you are, you know, who influenced you as you were growing up. I know you didn’t really get into business until later but what were some of the signs that those were the things that you connected to that eventually led you to running a business and all those good things?

Josh Goodman: Yeah, so I grew up in…I joke, in the suburb outside of a suburb in Richmond, Virginia. So it’s a small area called Chester, Virginia so it’s sitting between Richmond and Petersburg and Petersburg is actually where I originally was born and spent the first 10 years of my life where it was a unique experience as a child. You know, growing up in an area, my parents were both from a fairly rural area in the northern neck of Virginia like Chesapeake.

And so going from, I would say, a predominantly all-white area to Petersburg, Virginia where I was you know, one of you know, four white children in an entire elementary school, I never really thought anything of it, you know, growing up because it was just…that was the norm for me and my parents. I guess, you could say, race was never really talked about in our house because we’re all equal, you know?

But you know that I think gave me the ability to be comfortable anywhere, you know, pretty early on because again, I just feel like I can kind of you know, fit in anywhere I’m at but then, you know, we moved from the Petersburg area where my dad had a carpet business to the Chester, Virginia area where his business was closer to that area and he’d always had that business since I was born, you know, where he was essentially people would come into his showroom, they’d purchase carpet, he’d have installers go install it.

So, I was always around business but the funny thing is, I never really…it didn’t really hit me. I always…even until I got into college just assumed, you know, whatever you made was the hours that you worked times the hourly rate that you had. Growing up in Virginia, I was heavy into sports. That’s really what got me into college. You know, similar to a lot of entrepreneurs, wasn’t the best student.

I found a, [inaudible 0:03:41.2] you know, is someone who I’ve been in touch with over the years but you know, he talks about his 900 SAT score, you know, pretty publicly and you know, clearly, that wasn’t an indicator when how successful he’s been in business because you know, he’s sold a few companies and he’s married to a billionaire, so things have worked out and I actually did pretty well on my SATs.

I just really messed around in classes and didn’t take it seriously. So you know, sports allowed me to continue my education because if I had not had sports, I think I would have ended up in a community college or maybe working in my dad’s business but I did enter college scholarship for football. I went on to play and set a few school records at Shippensburg University and that kind of got me into the next stage of my life.

Hussein Al-Baiaty: Yeah man, see, that’s that story where it’s kind of like the reverse, right? Where like for me, you know, I grew up, I was a Middle Eastern kid who came from a refugee camp, and then I grew up in a…in Beaverton, Oregon, man, right? Like, it’s predominantly white, right next to Nike. I literally felt like I rode a spaceship and went to a different planet dude, right?

But I can attest to that because no matter what environment you get dropped in as a young person, you know that ability to start to adopt and adapt, right? To kind of formulate who you are in that moment and time but it’s that challenge that really breaks you out of your shell and I think, you know, sounds like for you, there was a few of those challenges kind of put in place, you know, by the environment, by the moves, you know, your dad, whatever.

But those kind of environments I feel like, really gets you uncomfortable, right? Because now you, you just have to be more of yourself to attract friends or whatever it may be but those sets of skills and the people around you obviously influence who you later become, right? So you go on the school, you’re going through college and things are good but then you’re at this bar.

You know, you dropped me in your book man, like, you dropped the story, you know, you’re in this bar and you kind of get this idea, which I find really interesting because so many of us young people know whether we’re entrepreneur, we’re like thinking about something or we think about a problem like, “Man, that would be so cool if you can invent this thing and then it will solve this problem, I would be a billionaire.”

Like, we’ve always, I can’t imagine how many times people have sat around, thought of something really clever but then the next day, it’s like back to work, the idea is really not that clever, you know, whatever it may be but you did something different. Can you tell me that story about you and your friend being at the bar, what you started thinking about and what you decided to do with it?

Beginning a Business

Josh Goodman: Yeah, so for those listeners that aren’t aware of what we do, you know, the company is a self-service dispense company for beer, wine, cocktails, all beverages but without giving the whole story away, in the bar, I was…the lead into why I was there, I think almost as important as the actual story of being there.

Going into that experience, I was looking for a lot of problems because I had worked in IT staffing for a few years and I’ve done well at that but the CEO who was a mentor of mine kind of, I would say, did me wrong. It ended me resulting in a quarter million dollars in commissions that I never saw. So you know, I was on this—I’d read a few books about entrepreneurship and I was like, “You know, I wanted to get back into that world again.”

But one of the common themes was you had to find a problem big enough to solve that you could build a business around and without boring your listeners with some of the failed examples but you know, I had this idea to a company. It was going to be called Night Washers, where we would wash cars at night, you know? Then I had another idea where my dad had car business, so I was going to sell carpets to incoming freshmen at you know, the universities around me because hey, you’re moving to your new dorm, you need a carpet, right?

Without going down the most painful parts of that, that was about an $8,000 business lesson that I paid for. The worst part of that was I had secured space at three major colleges around the DC metro area at the time. The final one being University of Maryland. I was like, you know, again, as a salesperson, I was able to secure a front-row spots to the dorms and I had all these eight by 10s and six by nine carpets.

I drove the UHAUL truck in there or I was planning to drive the UHAUL truck that morning for the move-in day, it’s a torrential, like, hundred-year storm downpour and so here I am with like, a whole truck full like 200 carpets. I can’t do anything with them, I missed the move-in day because who is going to buy carpets when it’s torrential downpours? I ended up losing about 15 or 20 pounds over the course of a week, just moving those carpets all over the place, putting them in storage units.

But so I guess, the lead into that is then, again, I was just looking for problems and I just, you know, that night at the bar, we were sitting there and it took about 20 minutes from the time that we sat down and I knew that because you know, like a lot of people, when you text somebody, that’s kind of timestamp.

So I texted my buddies. I was like, “I’m here” and they were like, “Oh, we got a table” so I ended up going and sitting down, and then you know, I remember looking after we had several attempts to try to get beers delivered to our tables, place orders, you know, even going Cro-Magnon and like waving a $20 bill at the bartender try to get their attention, right?

And at the end of the day, it took us about 20 minutes to get our first round of drinks and that, I started doing the math, I said, “Wow, like, we’re not the only ones here that have not been able to get a drink order in. So not only are we unhappy, but the bar owners is losing money, they’re losing revenue.” That’s kind of where it hit me. I said to my friends, I said, “We should be able to pump our own, you know, beers, the same way we pump our own gas.”

You know, the taps are literally right there in front of us, they’re 10 feet away, we can’t just pour it and get charged for what we pour. So I ended up leaving them at the bar, again, this is downtown Baltimore, Federal Hill area, drove home Ellicott City and you know, my wife, she was like, “I thought you were going to go hang out with your buddies?” I was like, “I got to type this business plan, like this is…I think I found the thing that I’m going to invest my energy into” and I was…that’s where it started.

Hussein Al-Baiaty: So cool. That’s so powerful man, because you, you know, that’s that moment of that taking action, right? Like you identified something and you saw this vision, right? Of what this could be and you’re like, you know, this is…I mean, again, it’s a simple idea. If you’d really break it down and think about it, it’s a very simple idea, right? You were just like, “Let’s just turn those things around or put them in a place where people can access them, charge them per ounce” or whatever.

Obviously, there’s so much more complexity behind that, right? Which is understandable, especially around alcohol and those kinds of things but you were determined. You saw something that perhaps other people have thought about but again, haven’t taken action on and I think the coolest thing here about tapping an idea, again, what’s the first step? The first step is identifying a problem.

So you were already that mindset of saying okay, “What…where can I go and solve a problem? What problems exist, and are they worth solving?”, right? And in your case, you saw like, “Okay, we’ll start doing the math, how many bars are there, how many drinks are poured?” right? It just starts to multiply exponentially so taking advantage of that moment and saying, “You know what? I’m going to sit down and try to write this out before I lose it.”

I think, this idea capturing ideas, right? Whether it’s in a notebook or whether it’s in your journal or whatever, ideas are gold, right? It’s one of those things. I can’t remember where I’ve heard it or saw it in a movie or something but ideas are like ghosts and they’re not like scary ghosts or anything, right? But they’re like part of the spirit realm that like visit you and if you don’t do anything with them, they go off and you know, go to someone else that can try to take advantage of it and it’s funny because sometimes we’ve had those ideas, right?

Especially as young entrepreneurs, you’ve had those ideas but you slept on it, right? Or you passed on it, and then a year later, two years later, you see it on TV or something, you’re like, “Oh my God, what was I thinking” you know? But I just wanted to really bring us to that point of you saying, “You know what? I’m going to do something about this.” You sat down, you started writing a business plan. So what happened next? Where did that take you? What adventure awaited you?

Adventures of Business

Josh Goodman: Taken me a lot of places quite honestly but you know, the two words that always come to mind when I think about that stage in business, in life and just, you know, making that decision, it’s the right mix of optimism and ignorance, you know? Like you have to have a little bit of both or maybe a lot in my case to get through that first kind of like, process of, the friend test, you know?

You start telling your idea to your friends and they’re like, “Oh, that’s actually a really good idea.” I’d pay, you know, an extra dollar to get my drink now versus waiting 20 minutes and so then you know, going back and taking action, writing the business plan and then, when you start sharing your idea with people, people start sending you things that you know, that are I guess, related to your idea and one of my friends sent me an article that they, I guess, seen on some website of a bar in Atlanta.

It had beer taps on the tables. Now, that wasn’t ever my idea. I didn’t want to do beer taps on the tables but that was the…I was like, “Oh, well, there’s someone doing something similar.” You know, maybe it’s worth giving the person a call and seeing what their plan is with their business and that, you know, that ended up, I flew my dad down to the Masters golf tournament in Augusta and I ended up meeting the guy that put the taps and the tables there in Atlanta.

It’s a bar called Stats and then, ended up finding the company that actually sold him the equipment was at based out of Ireland. So you know, then I realized, “All right, well, the person in Atlanta is really not the main person, the people in Ireland are the ones that sold him the technology” and you know, he really wasn’t willing to partner in any way. He was basically just going to let me resell his system that he didn’t even build or own.

So I was like, well, I’m going to be doing this on my own, I might as well go direct to the source, you know? Then I reached out to the group in Ireland and just let them know that I was an interested bar owner and I wanted to put their technology in my bar. I learned pretty quickly that they were full of…I don’t know if you can curse on this but…

Hussein Al-Baiaty: Oh, go ahead.

Josh Goodman: Yeah, I said, “Yeah, I’d like to install your system in my bar, I’m in Pennsylvania, can, you know, do you know if it’s legal in the state of Pennsylvania?” and I already knew that you had to go state by state. You know, I was joking that I became a paralegal in the process of starting this business because I had to read every state’s liquor laws and get their approval but the group in Ireland was like, “Yeah, we got national approval” and so I instantly knew that they don’t know what they’re talking about.

So come out of hiding until I’m, “Look, I know that you’re not telling the truth and I have an opportunity to work with you directly” and then that happened, I want to say in like September, October and then they offered to fly me over to Ireland, which I’d never been before and so I ended up in Ireland in December of 2009, about a year after I was in the bar and had the idea.

It’s like, I was keeping this little idea going for I would say, a good portion of time I was learning a lot about the draft beer industry. You know, one of the books I had read, Rich Dad Poor Dad, talked about, you know, the real value you get from work is who you’re working under and what they can teach you.

So I reached out to everyone that I knew in the Baltimore area that owned bars and restaurants and I said, “Who is the smartest person you know when it comes to draft beer and putting draft lines in place?” and that’s what introduced me to AC Beverage, a company out of Annapolis and I approached the owner. I said, “Look, I know you’re probably not hiring, maybe you are but I’d like to come to work for you for free” and he said, “Well, sure” you know?

So I ended up getting into that, you know, learning about draft beer and how that works and just learning about just how the whole industry works because it’s a very complex industry, hospitality. I remember being so ignorant going into it like, I remember the first location I had put a beer table into they said, they were going to put Guinness and Blue Moon on the taps and I said, “That seems like a weird combo, why don’t you put two really good local craft beers on there? That would probably do better.”

And they were like, “Well, you know, the Guinness guys going to come in a month and buy a $500 hamburger, and then the…” you know, now, that’s illegal but either way, it’s kind of secured. There was a reason they were putting those two brands on there but that was never really my vision with the beer tables. It was always, you know, getting to the point where we’re at today, we’re at 20, 30, 50, 100 taps to choose from on the wall and you just pour whatever you want, you know, beer, wine or cocktails and get charged by the ounce.

Hussein Al-Baiaty: Yeah, you had this big vision but obviously it takes small incremental steps to not just like implement your vision but also understand the industry in which your vision is going in, right? Because you’re kind of creating something from scratch in a way and if it has been developed, it’s not developed to the actualized vision that you had. I think that’s really powerful to think about, right?

A lot of us especially again, young entrepreneurs, people who are thinking about all these ideas and how to actually bring them into life but this idea of going to work for someone that can teach you the industry, teach you about things that, you know, this is where I – I owned an apparel printing business up in Portland, Oregon for almost 12 years. I used to hand paint t-shirts and sell them on eBay when I was in college, right?

It was just like a thing because I was an artist, I’m like, “How do I use my art?” and the funny thing is, you know, you said Rich Dad Poor Dad, the guy who told me to read that book, I worked at a bowling alley right out of high school and the owner there was so cool, man. I was like, “Man, teach me. How do you do this?” I was always asking him questions about business and he was just so cool.

He was like, “Dude, you got to read this book” so I read that and I was like, “Cool, I have a talent, I am great at art but what do I do with it?” he’s just like, “Do what you can with it” you know? So he let me paint the walls in the bowling alley, which was an incredible experience, right? It was just like that, like you said, like ask who can help you and bring to the table what you’re good at.

With you saying like I work for you for free, that was my thing. I was like, “I’ll offer to paint that wall for free and if it’s good, you can pay me to do the next one” and that’s exactly what happened. That was so—I love that you said that because as young people, you got to position yourself to learn not just like think about the money or the vision overall but how does the vision actually apply.

So then you know, I, of course, got into screen printing and so on and so forth and grew my business but I always had that mentality of like who can I learn from? Who is a leader in this industry and what can they teach me? You know, just having that mindset man, it’s so powerful but even with that mindset, even with the help and the resources and the empowerment, you know, things in place that are going well, you still hit the lowest of lows, which you’ve all been there.

I know throughout your book, you mentioned those stories. So can you take me sort of a little bit further in the story and sort of what happened, how did you end up being at this very like in debt and trying to get your way out of it because I know that’s happened to me too but I want to hear your story.

PourMyBeer

Josh Goodman: There are several low points but I think as you go through your journey, everyone’s journey is a little different but for me as an athlete, I always relate to being an athlete because that was my life for I’d say, eight, nine years old to 23, 24 years old and that’s how I ended up getting this scholarship to college and wrestling and everything like that but with sports, you can work your way out of situations.

That was something that was always engrained in me. If I got beat by somebody, well, then I can go back to the gym and just work harder and the next time I was going to face it, I might be more prepared and then I could beat them. That was ingrained in me from an early stage in life and I think things when you are younger and you go through those challenges and you are reinforced that that does work.

It just doubles down your belief that that’s the way you get out, you work your way out of problems. So you know, thinking back to one of the lowest lows, I remember, you know, I have gone through two or three, I would call them toxic business partnership relationships and I think that it is important for you to understand, you know, everyone or most people go into business relationships or business partnerships with very optimistic views of, “Hey, we’re both going to win. This is going to be a great opportunity for both of us.”

What ends up happening is you know, sometimes the values aren’t aligned and then you are stuck in business with someone that you have no desire to be in business with anymore. That happened I guess in 2014 with a group out of Ireland and we parted ways, they didn’t tell us that they were going bankrupt and you know, they’re basically going to bring us down with them. They want us to restart another company with a different name.

We said, “Look, we’re going to do this on our own” and my partner and I, Declan, he was a great business partner to have, we started PourMyBeer in 2013, managed 2012. So we’re coming up, this is officially 10 years since the name was born, and just getting out of starting gates, we were owed about $100,000 in commissions by that company out of Ireland and they said they were going to pay us out of the cashflow that of projects coming in that we had already closed.

Like we had been running the US business, a good portion of like a year and a half, two years and then they decided not to pay us what they owed us, and instead of paying us, they decided to sue us federally and that ended up costing us about $50,000 just to defend ourselves and then they also paid for a PR company to advertise that they were suing us and then sent that link to all of our current prospects to try to get them to go with them versus us.

I just remembered you know, I was talking to my wife and I was just in a really low place and I was like, you know, we have $80,000 in debt, getting sued, I have walked away from a very well-paying six-figure a year job and IT staffing and we had two children. Young children, one was like one and the other one was like two and a half, three and I was like, “I just suck at life” like I absolutely suck at life.

I was saying, you know, more negative things about myself and my wife was like she just stopped me. She said, “Do you know how unattractive it is to hear you talk about yourself like that?” and you know, I don’t know what it was about those words or how she said them but she’s also a college athlete. She ended up setting the school record in steals for basketball and is in the hall of fame.

So she’s a great teammate in life and on the court as well. She had said that to me, and then she was like, “You don’t suck. You’re in a crappy situation, you got to work your way out of it” and that was, at that point I was trying to think how I could pay off all this debt and I had to get some sales and all these other things and being the athlete in me, I was like, “I’m so angry, I could fight my way out of debt.”

I see these MMA and things that are coming on board around 2011, ’12, ’13, I was like I could, you know, I could compete there. I’m so angry right now and you know, being the wrestler and footballer in me, I was like, “I could fight my way out of that debt” and then you know, as I was starting to train and consider that as an option, I was also putting a lot of energy into some of the prospecting and sales side of our business and we ended up getting a few good wins.

Timely wins at the time as it brought us a significant amount of cash in and allowed us to you know, chip our way off of the debt that we owed to several vendors and you know, that is something I am really proud of is that we were able to pay off all our vendors. You know whereas I think a lot of companies end up having to close up shop or file for bankruptcy or whatever. We had to cut all the expenses, you know, so no one was getting paid a salary for a good chunk of time.

My business partner ended up having to leave because you know, he got a really amazing opportunity to work with another startup that was going to pay him a whole lot of money. So you know, it was a lot of transitions happening but you know, just having that focus on working your way out of the hole versus using that energy to just feel sorry for yourself while you are in the hole, you know?

Hussein Al-Baiaty: You know back to what you were saying about your wife, just having that partner in your life that just says, “Look man, I know it seems like it’s all doom and gloom but like it’s just temporary” and you are a fighter and you can quite literally get yourself out of this. You have done this before, you can do it on a bigger scale but it’s like that thinking, it’s that—and sometimes the right words from the right person make all the difference.

I could attest to that. I mean, my wife has definitely in that perspective as well. You know, when you feel low, you’re just not on the right path like mentally and then those right encouraging words come into light and kind of reach your spirit and it just uplifts you. That’s really powerful and having a good group of people around you that can really, going to help you navigate those tough times is so crucial.

So it sounds like that’s what happened with you but you know man, let’s talk about this for a moment, like writing a book is a feat in and of itself, right? It’s very challenging, it takes a long time, it’s a process but you decided to write your book and kind of share your stories and experiences. What kind of led you to thinking about writing a book and getting your story out there?

Why Write a Book

Josh Goodman: Yeah. I mean, I think that goes along with what you said about surrounding yourself with the right people. So I was invited to what’s a common theme now, the word mastermind but it was called Mastermind Talks. It’s run by Jayson and Candice Gaignard. It is an invite-only where you apply and your business has to be doing a certain amount of revenue but then they have a pretty extensive interview process.

A friend of mine, John Rulin, had originally had nominated me but my business wasn’t at a stage where I would even hit the prerequisites as far as like revenue. So when I finally hit the prerequisites, I reapplied and I was able to make it to the Park City one in Utah in 2018 and that’s where I ended up meeting Tucker, Tucker Max, one of the founders of Scribe and just talking to the other members there and the ones that were authors.

Just seeing kind of the impact that sharing their story has had on them personally and professionally and you know, I had never considered myself to be an author. I feel like I write good emails but outside of that, it was not a definition I usually attached to my name but when I would talk to friends at parties about some of the challenges that we’d had with our company and you know, when we’re a three-person company, one of our team members who was making some side money got caught with 39 pounds of weed in his car and ended up getting taken to jail for a good chunk of time.

I ended up having to take on multiple roles while figuring out how to keep the business afloat and I was telling these stories and they said, “You really should put these in some, you know, some format that people can consume” and that during the pandemic when all of our customers closed down at once, which was a pretty traumatic experience, I said, “I have all this energy, I have the time now that I didn’t have before” and I’d committed, I want to say in like April of 2020 that I was going to get this book started.

I didn’t really have…I probably didn’t go about it in the most traditional way. I went ahead and just started writing and writing and writing and then I engaged with Scribe to bring it to fruition. It is interesting to look back in the early versions of what it looked like versus the finished version but I am very happy with how things have come together and I am even more excited to get it out into the universe.

Hussein Al-Baiaty: So powerful, yeah, and taking that knowledge, your stories, experiences, you know? You have very much a humor. You know, it is like a dash and sprinkles of humor here and there throughout the stories that really just make it easy to read and easy to follow, which I really love. What would you say your favorite story that happened to you during this journey of you know, building this what I call the empire, right?

Your self-pour empire that you really wanted to share with your reader to help them take on that idea that they have been brewing on perhaps and turn it into perhaps an empire, a small business, something that they can really lean on and grow with?

Building the Empire

Josh Goodman: I’d say for me it was, you know, when I think about the most impactful or what my goal with the book is, is to help people see that it’s not pretty. You know, me looking at what it would take to start a business in 2008 or ’09 when I was first getting started, I was under the assumption that these companies that raised money, they did it so cleanly and they brought them these great partners and everything just you know, from the outside looking in looks like this perfectly manufactured business or building or whatever you want to call it.

But in reality, you know, while we’ve grown and one of my partners is I sold 25% of the company to [inaudible] European partners in 2020, which was a great end to the year, it’s been messy. You know, just getting to where we’ve gotten has been messy and I think as long as you are okay and that is really, hopefully, to open up the minds of other authors or other business entrepreneurs that, look, you know one of my chapters is “How Not to Raise Capital”.

So you know, we did raise a decent amount of capital but if you were to read a book or go to an MBA class on how to raise capital, none of how we did it would be in there because it is just very, I would say, universe driven, you know, where we had customers approach us to invest and introductions that made sense but also just going with your gut I think that is something that’s when you’re just getting started, you just want to make it to the next day.

So sometimes you ignore your gut and you just, you know, you might make a poor decision but you always pay for it, you know, whether it’s financially or with time when you do make those poor decisions and you know, it’s also okay to make poor decisions because poor decisions don’t kill you, continue to make them one after the other will, you know? But you have to learn from them and you have to move one but yeah, I guess specifically I would say, just the idea behind it’s not pretty.

As you said, I try to add humor to the conversation because I think you have to have humility, you have to be able to look back and kind of laugh at some of the silly things that happened along the way but also understanding that the journey is you know, that’s the fun and you talk to people when their businesses are much larger than when they started and they’ve all got very similar stories but they talk about those early days as those are the fun times. Hopefully, that gives a little bit more clarity around what I think about…

Hussein Al-Baiaty: No, absolutely. Josh, I mean, you really like shared a compelling story. I really want people to read the book because it is so powerful in a lot of ways, not only are you sharing these experiences but you are also sharing these lessons and the things that you have learned along the way that are really helpful. I mean, I saw a lot of myself, especially in those younger earlier days.

You know, just kind of being scrappy, trying to figure things out, learning, again, we all have these visions that we want to build something amazing but the vision really is the journey. You know, the journey that you’re on right now, wherever you’re at, the step-by-step, day-to-day sort of hustle and really belief in self. Those things are crucial and you really highlight a lot of those stories throughout your book.

Josh, I learned so much today, thank you for sharing your stories and your experiences. The book is called, Tap the Big Idea: Creating a New Category in the World’s Second Oldest Industry. Besides checking out the book, where can people find you, Josh?

Josh Goodman: Yeah, so tapthebigidea.com is where you find a lot of links to the book and there are some links to me personally as well, pourmybeer.com. We’re also transitioning to pourmybev.com just because we’re a liquid-agnostic company. So I want to make sure that everyone is aware of that and then yeah, you know you could follow us on Instagram, Facebook, we’re on all the socials. We also have our first professional athlete.

Hussein Al-Baiaty: Oh, okay. Sponsorships, I love it, that’s great, right on, man. Well, congratulations on everything Josh. I appreciate you coming on the show. Again, if you are out there, go get the book, Tap the Big Idea, thanks again for listening. Take care.