Are you ready for the adventure of a lifetime? Buckle up because the serial entrepreneur, Brian Scudamore, is our guide on the journey of entrepreneurship, taking you through inspiring stories, hilarious antidotes, and just a few industry secrets so that you can start your own startup today.
Here’s my conversation with Brian Scudamore.
Welcome to The Author Hour Podcast. I’m your host, Benji Block. Today, I’m honored to be joined by Brian Scudamore, who has just come out with not his first book but a new one, BYOB: Build Your Own Business, Be Your Own Boss, not bring your own beer. Brian, we’re glad to have you here, thanks for joining us.
Brian Scudamore: Yeah, thanks for having me, Benji. It’s funny that you say, “Not bring your own beer.” I do actually say in the intro to grab a cold beverage and in the 90 minutes or so that we chat through the book, it’s very, sort of me sitting down with someone sharing some stories of entrepreneurship and trying to inspire someone to choose a path to become their own boss or to build their own business. I recommend they grab a cold one and beer works just fine.
BB: Yeah, I love that. In this book, you can tell in the style that it’s written, I really love how it does feel like you’re — it’s almost conversational, the way that the book flows, feels really good. Brian, before we dive into some of the content here, maybe, I know many listeners will be familiar with your work but I’d love for you to just give us maybe some quick highlights and a bit of your background?
Brian Scudamore: Yeah, they often say that these overnight success stories sure take a long time. I’ll start with the fact that we are about $600-million-dollar business with 1-800-Got-Junk, my first baby in the family, so to speak, and while one day, painting and Shack Shine. We built three exceptional brands under this O2E brands umbrella, Ordinary to Exceptional, and I believe the most important thing is taking ordinary people and helping them build an exceptional life of business ownership.
I started my business 33 years ago, it took me eight years — let’s see, eight years to get to a million dollars in revenue and again, today, the size and significance of the impact we have with over $600 million in revenue, it’s taken a long time but the ups and downs — you mentioned my first book which is WTF: Willing to Fail — the mistakes that I’ve made, the learning from those mistakes, that’s been the best part and I know people don’t love to necessarily look back at all the challenges they’ve had but we wouldn’t be where we are today, I wouldn’t be where I am today if it wasn’t for the hard times, the scary times and the fun times included.
Benji Block: Yeah, I think the first time I ever came across you and your work was a TEDxTalk you gave in Vancouver 2019, ‘How to Fail and Why You Should,’ which is right along the lines of that first book. Here is my question; writing one book is difficult, you’re also leading the $600-million-dollar company and you’ve got these three kinds of offshoots here. Why write a second book? Why was now the time to take on another project like this?
Brian Scudamore: It’s a great question. I didn’t do this book alone, I have my coauthor, it’s Roy H. Williams, affectionately known as the Wizard of Ads. He does all our radio creative and has for years and he’s been an incredible friend, mentor, and partner. I might tell you the story of why I wrote the first book first.
Roy used to say to me, every time I was in Austin at his ranch, “You’ve got to write a book.” Every year, “Brian, you’ve got to write a book.” I just said, “Roy, I’m different than other entrepreneurs in that I know who their ego needs a book, they need to be an author, they need to tell their story. I just don’t think I need a book and I don’t know if I have the time.” He said, “Listen” — this was the eighth year of him asking. He goes, “Brian, this isn’t about you. This isn’t about you and your ego. This has nothing to do with you. This has everything to do with those whom you will inspire, that you can make a difference with. Your stories, there’s great lessons in there, and you owe it to the world to share what you’ve gone through so that you can make a difference for others.” To me, I went, Aha, okay, now I get it. If it’s about serving, yes, I will write a book but Roy said, “I will also make it easy,” and he interviewed me in his wizard’s tower, mic’d me up.
Story after story, very interview style and then together we took a massive transcript and started to make the book. I loved the impact it actually did have and it convinced me. I got hooked as I said, I think before we started recording that I wrote a second book because I saw how it made a difference to people who read the first one.
The first one was really my founder’s story, my lessons learned, the things we realized as a company and mistakes we made but this time, BYOB: Build Your Own Business, Be Your Own Boss, was about you, the audience, the reader who can go, you know what? I’ve always dreamt of running my own business, I don’t know where to start and I give people two very big, important path as a conversation to try and figure out which one is right for you.
Success Starts With an Idea
Benji Block: You just touched on it briefly there but take us a little bit deeper into who you’re imagining as you’re working on the second book, Bryan, who you’re ideal reader would be?
Brian Scudamore: I read something once that 66% of Americans or North Americans want to and dream of starting their own business. Two-thirds of the population, that is massive. How many people actually do? I think people struggle with how do I come up with an idea, where do I start, how do I raise money? There’s so many big questions which really create fear and doubt in someone’s mind and I thought, my audience is, if someone’s had that dream, here’s a conversation over a cold drink to really sink into. Here’s two paths that you can take and the paths that I look at.
And again, the audience could be anyone, it could be someone in their late teens — you know I started my business at 18 — it could be someone in their late 40s, it doesn’t matter. Somebody who wants to start a business and wants to explore that with almost a mentor if you will, someone who is sharing a drink on their end, me, the author giving them some wisdom and things to think about.
The two paths I explore is one, you can blank sheet it. You can take a blank sheet of paper and say, “I’m going to start something from scratch that’s never been done” or “I’m going to take an existing business and do it very differently.” Think, Netflix to Blockbuster. The movie business but online, digital streaming, something so incredibly different or — and that’s the path I took, or you can look at someone else who has taken a proven recipe, let’s call it a franchise and follow that model.
I think if people — when you want to bake a cake, you go to Google, you find a five-star recipe that seems reasonably easy and you might get it right the first time, it might take you the second time to perfect it but you follow step-by-step a proven formula. Most people don’t need to invent that cake from scratch and figure out all the ingredients and the science behind how to get the perfect cake. They just want the outcome of a perfect cake. When I look at that path of franchise ownership, it is often just, I don’t need the idea, I can take a proven formula, I can be taught how, I can be coached and supported and off I grow.
Benji Block: I love that phrase, “Off I grow” because you’re working with franchise partners and then also with your experience in your late teen, starting your own business. How do you even think about in a book setting, going about addressing both? Because I would imagine, it would probably be easier if you just went one of the two routes but you were strategic and said, “I want to say hey, you can blank sheet it or you could choose to be a franchise” and you took time to talk to both groups.
Brian Scudamore: Well, I think starting a business is a very personal thing and so different reasons for different people. Some people love to create from scratch. Some people want to make lots of money, some people want to build a team of people and watch them grow. Even in the title itself, BYOB in my mind stood for two different things to give people some flexibility.
Do you want to be your own boss or do you want to build your own business or a bit of both? And so people’s motivations — for me, if I look at my own motivation, it was never about money. I love money as a scorecard. When I throw out the $600 million that will one day, in the near future, hit a billion in revenue, that isn’t trying to brag, that isn’t trying to go “look what the money can do for us”, it’s the significance of what we’re creating, something bigger and better together. When I look at what someone’s motivation is for getting into business, Simon Sinek who I talk about in the book who slept on my couch, before he was famous. Simon Sinek would say, start with “Why?” Figure out why you want to build a business. He helped me uncover the possibility in my life of what was my “Why?” For me, it’s about inspiring entrepreneurship, it’s inspiring people to dream big because if you dream big enough, you’ll never know that idea might just actually happen.
Benji Block: Once you’ve settled on which route you’re going to take, obviously, a great vision’s going to get you going, that momentum begins but then people are going to play a huge role in making that dream actually come to life. What have you found to be particularly important and finding the right people who truly fit your culture?
Brian Scudamore: You hit the nail on the head, the word is fit. People that fit or people that add to our culture. Not dissimilar to a great barbecue or a great house party, when you show up and you feel the vibe and you’re just like, “This is working.”
Not every party is a great party but when someone joins a business that someone’s building and you can go, this just fits, this person is so incredibly smart and the talents are gifts, whatever they have that they’re bringing to the business. If I look at our businesses and I can pick anyone of them but let’s say, 1-800-Got-Junk and what we’ve built over the years, we are a diverse group of people with different gifts and challenges and opportunities and we just love building something bigger and better together in the franchise model for us has been, people contributing different ingredients to the success of what we’re building together. So finding the right people is just — you somehow know it when you see it. I tell a story in my first book of 1994, five years into my business, I fired my entire company.
I had 11 people, half a million in revenue and I got rid of everyone. They say, one bad apple spoils a whole bunch, I think I had nine bad apples that just didn’t fit my culture and my style. They weren’t optimistic, they weren’t glass half full type people and I made a change and I said, “I’m sorry that I’ve let you down and haven’t been the leader you needed, haven’t believed in you, you haven’t believed in me.” I didn’t know anything else at that time in my early days of leadership other than starting from scratch and doing it again.
That’s when I realized, it’s all about people finding the right people. Now, the right people for you is a leader, the right people for you as the type of brand and company you’re building, again, whether it’s from scratch or as a franchise, it’s rallying those people around a shared and common vision for the future, what your future and what you’re building looks like based in the core of the why you’re building what you’re building.
Benji Block: Back in ‘94, what caused that pivot? Was it just a growing inner sense of something needs to change, was it something you read or someone you encountered?
Brian Scudamore: Interesting, Benji, we have no private offices in our office today of say 600 head office staff. Back in that day, I had a private office and I was hiding in my private office. I believe in being out in the open environment, having fun, sharing challenges with people, getting excited together and at that time, I was hiding in my office because I wasn’t having fun.
I wasn’t having fun because my team was complaining, everything was a complaint, everything was glass half empty and it brought me down. Again, I was the leader, I brought them in. I didn’t give them the love and support and training and development that they needed to become the people, the employees, the team that we needed but again, not knowing how to fix it, I had to start from scratch, but I wasn’t having fun.
If I look at the 33 years of what I’ve been building and how we’ve built it, even the tough days, I’m still having fun and that was important to me.
Benji Block: Okay, we’re going to — I mean, obviously, you’ve already touched on massive success that you guys have experienced so I want to stick with just the mistakes or the hard parts for a second here because I think people will obviously resonate.
You’ve had three businesses that you’ve alluded to that you built and they’re moving and they’re shaking and franchise partners and wow, it’s worldwide, you know what I mean. It’s a big deal but there is a fourth one that kind of crashed, right?
What went wrong there, what were the steps that maybe you avoided or skipped? I’d love to hear some of the learned experience from that fourth one.
Brian Scudamore: Well, it’s interesting because the fourth business, You Move Me, which was — still is, a moving business, we just don’t own it. It’s talked about in the first book, there’s a chapter on it and as it was going to print, I’m like, “Oh my gosh, this thing is blowing up and we’re actually getting rid of the business.”
There was talk about, do we hold off on the book and take out that chapter? I said, when someone suggested that, I said, “Are you kidding me? That chapter has to be in there because it’s being chalked up as a failure and we need to be proud of our failures, we need to learn from our failures” and so we talked about it in this, I talked about it in the second book.
Why did You Move Me fail and what happened? We had a different type of business, we are as again, O2E brands is ordinary to exceptional, we want to create exceptional customer experience opportunities for our people and for our customers. When this business, eight years of trying to run it, trying to build it, we realized, it was a big aha. We weren’t having fun in this business because it wasn’t a fun business.
Our customers weren’t wowed and thrilled because we felt it was probably impossible to feel that. When you hire 1-800-Got-Junk, your junk’s gone and you go “Wow, what a relief” or when you hire WOW and they painting and we paint your home in a day, you come home and you’re like, “This is transformation, wow. This is unbelievable, look at my home.”
When you hire Shack Shine and we clean your windows, your gutters, we put up Christmas lights, you just feel the sense of twinkle, sparkle and glow. It’s like, this is unbelievable. When you move, no matter how great the movers are, the movers can be perfect, they can be the friendliest movers you’ve ever met but you still have boxes to unpack, you have things that might have accidentally gotten broken, you have things that are lost that you can’t find temporarily and it’s stressful.
Mom and Dad are arguing, everything’s just — we’re new neighborhood, change can be good but change can be very, very hard. We realized, it wasn’t the happy business that we needed to be in and we sold it to someone else and said, “We hope that you can help our franchise owners that we built and helped grow but we couldn’t do it.”
The business is still there today and I think they’re probably facing some similar challenges but it wasn’t the right fit for us and knowing when to get out of something is sometimes even more important than knowing when to start.
Benji Block: Yeah, it is so vital and I love the way that you explain that. I think it gives just great context because there has been so much success and you have that forward thinking but also, there’s always going to be hiccups and speed bumps along the way.
One thing we spoke on earlier was this idea of vision and I want to loop back there for a moment because you spend a portion of this book on what you call, “creating your own painted picture”. Maybe where we should start with this is, you discussing a little bit in detail, what that means when we talk about painting a picture for yourself and then I’d love to hear sort of how you’ve gone about doing that personally.
Brian Scudamore: I think, every successful person in life, however they define success, they start with a picture in their mind and hopefully, they write something down in a notebook or they document what that thought is of what they will become in terms of success. Is it a doctor, is it a lawyer, is it an entrepreneur, is it an award they want to win, is it a TV show they want to create?
Whatever success is for them, I believe it starts with an idea and the clearer you can be with that picture, taking it from your mind and sharing it with others, the more likely that magical experience is to happen. Now, me discovering painted picture and discovering vision, I of course didn’t invent it. I called it the “painted picture” and that was my terminology, a picture painted is a thousand words.
Well, take the ideas and thoughts of what I see in my head, put it in writing so I could share it with others. Where that was birthed was, I was at my parent’s summer cottage about eight years into the business, a million in revenue, felt successful on one hand but on the other hand, I had just joined the entrepreneur organization and you need a million in revenue to get in.
Most people in that business had $10-million businesses or a $100-million businesses, great educations, great capital backing and I compared myself to others, which is not something I recommend people doing but we often do and I was in a bit of a doom loop, a downward spiral feeling like, “What am I doing?” No high school education where I didn’t graduate from high school, didn’t graduate from college, didn’t have the money and maybe I had a crappy business, junk removal.
So, I said, “Hold on here, take the positive Brian normal attitude and what I see in my head, what I can imagine and put it down in writing.” So I pulled out a sheet of paper on that sunny dock out of the cottage and I started to feverishly write what just flowed from my head and it started with, “We will be in the top 30 metropolitan areas by the end of 2003.” We were only in one when I imagined that vision.
I said we’d be the FedEx of junk removal. I said we would be clean shinny trucks, friendly uniformed drivers. I’d said we’d even be on the Oprah Winfrey Show and five years later, fast forward for a minute, these things all happened. Why? Because I was able to take that picture that I wrote down in writing and I’d literally shared it with people I interviewed, new franchise owners, shared it with people on my team.
It was my role as a visionary leader to take what I see, put it in writing for others to read and imagine in their own minds being a part of that painted picture and so the most important thing I talk about in BYOB is starting with a vision and whatever that business is that you want to grow, imagine what it looks like, feels like, how you will act, what you will gain from it, what your people will gain from it. Business is a living dynamic thing and I want people to start with creating a vision in their mind of that feeling.
Lean Into Mentorship To Navigate Success
Benji Block: Let’s go a little bit more granular for a second. I want to hear how you went about sharing it because you mentioned you are sharing it with future employees, you are sharing it with those close to you but what are those – is there a certain cadence to it every new hire we’re going to tell them this vision? You leave the dock, Brian, and how do you begin to share that?
Brian Scudamore: Well, I typed it up and my commitment was a word would never change from my handwritten document. I realized that if I changed, yeah, if I changed a word that just meant I doubt that that is possible. If I scratched out Oprah because everybody said, “How could you ever get on the Oprah Winfrey Show?” that’s doubt. So I typed it out, printed it up and I started by sharing it with my existing team.
What I didn’t expect is how many people, probably close to half when I think back, thought I was smoking the hope dope. They’re like, “Get on the Oprah Winfrey Show? Clean shinny trucks? Friendly uniformed drivers? Like, come on.” They looked at my business and said, “That’s not where we are and I don’t believe that we’ll ever get there but the other half said, “Wow, this is exciting. I see what you see, this is our picture and I want to be a part of it.”
Gradually, the people that didn’t see what we all saw left the company quite quickly. It self-selected but those who saw and believed were a part of us creating this vision. To me, the number one thing, Benji, when people think about vision is not how I’m going to get there. While you are creating the “where” you don’t think about the “how”. It is just like dreaming up a trip, you know, here is where I’m going.
I don’t know how I’m going to come up with the money or how I’m going to get the dates booked in my calendar or how am I going to physically get there but those details come at the right time and they often come from a team, our company who starts to go, “Okay, Oprah Winfrey” as an example, I put it out there. I didn’t make it happen but it happened. I got to meet Oprah and be on the show and get interviewed but it was someone on our PR team, Tyler Wright, who for 14 months chased that goal and said, “Brian, that is compelling. I can see it and I am going to make it happen.”
So he won, I won, our franchise partners won and it was all because someone envisioned a future that was better than the future we were — or better than the current environment we were living in and we knew we would all win and be excited about that massive accomplishment.
Benji Block: I think one of the most important questions we can ask ourselves when it comes to vision is like, “What if this went right?” because you’re going to have naysayers but even in the case and what I love about your story, Brian, is sure, there was those detractors but the amount of additional backing that you gained from the 50% that do have your back, it’s exponential growth, right?
That never gets tapped into if you don’t place that vision and I love that you said “where” not “how” in the vision stage because that’s something I think leaving this episode, that’s — I mean, no one is paying for this, right? But it is worth the price of the episode.
Brian Scudamore: Yeah, there you go. Well, so here, let me share a real time. When people are thinking about vision and they’re thinking about “where”, they start to lower the bar when they question and they doubt whether or not they can really make it happen but I say if your idea isn’t just a little bit ridiculous, you are not thinking big enough. Here’s a real time, I am back in Vancouver as you and I spoke pre-roll.
I was in LA yesterday and I was on the Ellen DeGeneres Show — and when I say that, I just get chills because I’m like, “Did that really happen?” It was in a painted picture of ours and we actually missed the deadline on making it happen but someone in our company, Nadine, decided to pull up this old painted picture and she read this. She identified with “We were going to be on the Ellen DeGeneres Show” and she reached out and pitched Ellen three times and made it happen.
Apparently, I was the first and only CEO, 19 years of running with the show that was ever on Ellen DeGeneres and so I throw that out there, again, not bragging by any means but to go they told us no so many times and here is why we couldn’t be on the show but somehow, phone call after phone call, we got them to see the vision and why it mattered. I showed Ellen, I literally showed Ellen that she was in a book, the first book WTF and I talked about how one day we would be on the Ellen Show.
She said her entire life was dreaming up big possibilities and connecting to those possibilities and they ultimately happened even if she wasn’t the one that made that happen. It came full circle yesterday and it airs 23rd of March and I couldn’t be more excited about showing the world that you could dream up big things and that’s where it starts. Again, circling back to don’t think how and if it is not ridiculous, you are not thinking big enough.
Benji Block: From the Ellen DeGeneres Show to talking to Benji on Author Hour, man, wow.
Brian Scudamore: There you go.
Benji Block: I love it, Brian, thank you for sharing that. Okay, I want to read another paragraph from your book because it flows right from what we were just talking about. Another one of those kind of moments but here’s what you say, you say, “One day I picked up the phone and I said, “I just read this book by Micheal Gerber. Can I speak to him please?” My call was rejected time and again of course but Micheal Gerber finally came to Vancouver to visit our offices. After spending a day with us, he said, “I have never seen anyone e-myth a business to the degree that you people have,” — which many of our listeners are obviously going to know E-Myth, that fantastic book.
Okay, then next paragraph, “I believe authors, public speakers, successful CEOs and other experts loved being asked for help. Put it to the test, can someone you admire — call someone you admire and say there is no one in the world as good as what you do, can I ask you some questions?” I got to say that’s part of what got me into podcasting originally, Brian, is getting to talk to people like yourself and being able to pick their brains obviously and then our listeners are also gaining value from it being able to ask those questions.
I have seen the benefit of this in my life personally. You have seen a ton of reward from this. It leans into mentorship, it leans into asking people maybe even outside of your immediate network. Talk to me about the power of this type of strategy and the benefits you’ve reaped from it.
Brian Scudamore: Well, everything in the world, any problem that an entrepreneur, an author, anyone that’s trying to solve someone has solved it already. If you can take a shortcut by getting that learning from someone else in just a phone call. It is amazing how accessible people actually are, I mean and I think I am proof of that. When I go, nobody knew Brian Scudamore or 1-800-Got-Junk back in the day of Oprah, but we were able to tell a story and communicate why this was a part of our vision and why we needed to be on the show.
I remember when I picked up the phone and called Michael Gerber, again, it wasn’t an easy thing to make happen but with a little bit of persistence and tenacity and a lot of communication as to why I wanted to ask him some questions, it did happen and Michael Gerber is 83. We’re great friends, we talk several times a year, love that man and all he’s done for the world and it started with a phone call.
Who in the world do you need some help from that you could take a shortcut with? It doesn’t have to be just an author but another entrepreneur or someone who you think you — they could provide you with some wisdom that you need to be schooled on and people want to help. I honestly believe it’s a part of human nature and I am always surprised at how few people would ever reach out to me to ask for my help but when they do, I try to find a way and try and find the time to say yes because again, I want to give back in the same way that so many people helped to make my life and my business growth easier along the way.
Benji Block: I would assume lack of mentorship, lack of reaching outside of ourselves is one of the largest contributors to business owners, entrepreneurs kind of plateauing overtime. You have a certain amount of momentum even with the right people around you but then all of us have limited knowledge, we have to be able to reach outside of ourselves. What are some other contributing factors do you think to business owners plateauing?
Brian Scudamore: Fear, lack of knowledge, lack of mentorship is absolutely a big one. I think the biggest single reason why people are held back is their ego. There’s that old adage, that saying if you’re the smartest person in the room, you’re in the wrong room. I was there as an entrepreneur. Nobody can answer the phones and do as great of a job as I can because nobody cares as much as I do when I answer those phone in the call center.
The same thing with PR, no one can pitch a story as well as Brian can because it’s his story and he cares. Totally garbage. I realized there are more passionate, smart people. I would have never landed the Oprah Winfrey Show because I would have given up before the end of the 14 months that it took to make that happen but Tyler was smarter and better and could make it happen.
We have sales center agents that book way higher conversion rates than I ever could because they found a better way and because they’re smarter. As an entrepreneur, how do you bring smart people into your room? How do you help yourself be aware that there are people that are way, way smarter and way better at things and you need to open up your mind and your heart to those people? And as an entrepreneur, get out of your own way.
Benji Block: All right, I got to tell you as we start to wrap up here, I noticed, observed something in your book and I wanted to ask, do you just love posting or writing things in threes? Because you have several times where you like vision, people, systems. Determination, experimentation, innovation. Focus, faith, effort and I was just wondering where the threes intentional?
Brian Scudamore: They weren’t intentional but I think the reason I do it, there is a bit of a cadence to it but people remember three things and have a hard time remembering four and I know that to be true because anytime we’ve come up with an acronym, anytime we’ve come up with anything that is meant to be remembered, it’s harder to come up with things that are longer. You know, you give someone a grocery list and you say I needed to pick up a gallon of milk, a stick of butter and a loaf of bread.
Once you layer in one more thing and I need some bananas, people start to go, “Okay, hold on here” and we get overwhelmed. I think there’s a cadence and a flow to just three things and I talk in the book too about coming up with your top three like what are the three things in this — well actually, I talk about this as top five because the story of Ivy at Bethlehem Steel, Lee Ivy, who talks about what are your biggest rocks that you need to deal with right now.
But we took that top five story and within our company, we call it our top three; what are your top three most important things you need to do this month, this week, today. It is not top four, it is not top five because it is too many to remember.
Benji Block: Well, let’s conclude our conversation today talking about the final three, which is focus, faith and effort because you believe to succeed in business you are going to need those three and you say that if you fail, it is because you didn’t focus, you didn’t have faith or you didn’t put in the effort. How do you see those three interacting with each other in each being extremely vital?
Brian Scudamore: Where they came from, and I could spend hours talking about this. I am incredibly passionate about it because I’ve seen from our franchise partners — I went out and studied early on when I probably had, I don’t know, 50 franchise owners. I said, “Why are some doing incredibly well? Why are some failing and why are some in-between?” And I try to find patterns and those that were doing exceptionally well were firing on these three cylinders of focus, faith and effort and anyone else seemed to be missing in one or two or maybe all three areas.
To me, focus is you’re picking an idea, a business. You’re not trying to run a job on the side while you are also trying to build that one business and you are not trying to build two businesses at the same time and dilute your effort. You are focused with your energy, you are focused with who you are marketing too, you are focused with the systems you’re following.
Faith is belief first and foremost in yourself. Do you believe you can do this and do you believe and have faith in mentors, the support around you to help you be successful in areas where you are weak? As a franchise organization, people need to have faith in the system. If you are buying a franchise but you’re not going to follow the recipe, what a waste of money. Believe in that recipe even if it is not perfect and use it to the best of your ability.
Then effort, just good old-fashioned hard work. People often get out into a desk environment behind a computer and they’re trying to build a business but they are not out there running around pounding the pavement, trying to sell their service or product, trying to recruit the right people and getting them excited about vision. Building a business is incredibly hard work but it is one of the most rewarding things I’ve seen people do when they build it.
Yes, you have failures, yes you have little mini failures and learning but it requires hard work and the effort and when you’ve got focus, faith and effort working together, that is success. This flywheel momentum just starts building and building and building faster and faster and faster and to me, that’s one of the biggest formulas behind, if you will, becoming successful.
Benji Block: As we wrap up, when readers are done with your book, what do you hope their main takeaway is or the feeling that they leave with?
Brian Scudamore: I hope they write down on the last page of the book their commitment to themselves what is their choice. They pick up the book because they are intrigued by the idea of starting their own business. They are either going to build their own business, be their own boss, it is something they are excited about. What is their path? Are they committed to starting something with a blank sheet?
Are they committed to starting something from a proven path and recipe like a franchise but what is something that they want to plant as that painted picture vision in their mind of what it looks like and then really start to figure out that path of how to get there over the coming weeks, months, years and my wish is that if they really do want to start a business, they find a way that works for them.
Benji Block: Brian, besides checking out the book, where can people stay connected to you and the work you guys are doing?
Brian Scudamore: Thank you, go to Google, put in my name, Brian Scudamore, and things will come up.
Benji Block: I love that.
Brian Scudamore: Social media, our companies and so on, yep, the best way to find me.
Benji Block: Go to Google and something will come up, we can do that. Again, I’ll give the title of the book here so people can find it on Amazon, BYOB: Build Your Own Business, Be Your Own Boss. Brian, thank you so much for taking time and investing in us. I know this book is going to be a great resource for so many. It’s been an honor to chat with you today.
Brian Scudamore: That’s my hope and wish, so thanks for having me, Benji, and let me tell the stories and having some good coffee conversation with you. Thank you.
Benji Block: Absolutely.